ConversionWax Playbook
Multi-Currency Pricing Display
Automatically show pricing in visitor's local currency based on location for clarity and trust.
Tactic Overview
Stop making international prospects calculate currency conversions. Display prices in their local currency automatically - USD for Americans, EUR for Europeans, GBP for British, and so on - to remove purchase friction and build trust.
Primary goal
Reduce international pricing friction
Mechanism
Location-based currency display
Where it shows
Pricing pages, checkout, plan comparison
Why This Works
The friction
A UK prospect sees '$99/month' and has to Google 'USD to GBP', wonder about exchange rate fluctuations, and question if they'll be charged hidden conversion fees. This uncertainty causes abandonment at the critical purchase decision moment.
The unlock
When visitors from the UK see '£79/month' and Germans see '€89/month', pricing becomes immediately clear. They know exactly what they'll pay without mental math or currency anxiety. One SaaS saw 29% higher checkout completion from international visitors.
Implementation Steps
10 steps
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1Quick Win
Research target currency markets
Identify which currencies matter for your business: USD, EUR, GBP, CAD, AUD are common starting points.
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2Medium Effort
Set up currency conversion rules
Decide: live exchange rates or fixed pricing? Fixed ($99 = £79 = €89) gives predictability.
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3Medium Effort
Configure payment processor
Ensure Stripe, Paddle, or your processor supports multi-currency billing before showing localized prices.
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4Quick Win
Create currency detection logic
Use ConversionWax location targeting to identify visitor country and map to appropriate currency.
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5Medium Effort
Design currency-aware pricing tables
Build pricing components that dynamically swap currency symbols and amounts based on location.
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6Quick Win
Add currency switcher
Include a currency selector so visitors can override auto-detection if needed.
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7Medium Effort
Update all price mentions
Ensure pricing consistency across CTAs, comparison charts, and checkout - not just the pricing page.
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8Quick Win
Clarify billing currency
Show 'Billed in GBP' to set expectations about what will appear on credit card statements.
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9Quick Win
Test across geographies
Verify correct currency displays for each target market using VPN or ConversionWax preview.
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10Quick Win
Monitor conversion by currency
Track if currency localization improves conversion in international markets.
Real-World Example
Scenario
A project management SaaS showed USD pricing to all visitors. International traffic made up 45% of visitors but only 22% of conversions, with high drop-off at the pricing page.
Outcome
After implementing multi-currency display (USD, EUR, GBP, AUD), international conversion rate increased 38%, bringing international revenue share from 22% to 34% of total ARR.
Key Metrics to Track
International Conversion Rate
Track conversion improvement in non-USD markets after implementing currency localization.
Checkout Abandonment by Currency
Monitor if seeing local currency reduces checkout drop-off.
Revenue Mix by Currency
Measure if revenue share shifts toward international markets.
Currency Switcher Usage
Track how often visitors manually change currency (low usage = good auto-detection).
Common Pitfalls
Inconsistent pricing parity
Don't just convert $99 to €99. Research local market pricing norms - software may cost differently in different regions.
Exchange rate volatility
If using live rates, prices can fluctuate daily. Fixed regional pricing is more predictable for customers and finance teams.
Tax complications
Currency localization surfaces VAT, GST questions. Clearly state if prices include or exclude local taxes.
Quick Reference
Best for
SaaS selling internationally
Effort level
Medium
Time to results
2-3 weeks
Difficulty
Intermediate