The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →Hyper-Local Marketing That Converts
Show customers content from THEIR city. Build local trust. Get more conversions.
ConversionWax delivers city-level personalization—automatically adapting your site imagery, messaging, and CTAs based on each visitor's location, time, device, and URL variables. No code required.
What is Hyper-Local Marketing?
Hyper-Local Marketing
Marketing that targets customers at the city level or below. Instead of broad regional messaging, hyper-local marketing delivers content specific to a visitor's city—showing Denver customers Denver-specific imagery, offers, and proof.
vs. Geo-Targeting
Traditional geo-targeting often stops at country or state level. Hyper-local goes deeper—to the city. This precision builds trust because customers see "you work in MY city" rather than "you work somewhere in my state."
Hyper-Local Personalization by Industry
See how hyper-local marketing works for your vertical. Each industry has unique opportunities to convert more with city-level relevance.
Local Services
Show city-specific before/after galleries. Build local trust with city-level proof.
Learn more →eCommerce
Display climate-appropriate products and city-trending items automatically.
Learn more →Retail Chains
Show in-store inventory by city. Drive foot traffic with local availability.
Learn more →Travel & Hospitality
Match destination imagery to traveler origin. Show events by city.
Learn more →Politics
Display local endorsements and city-specific events. Drive voter engagement.
Learn more →How Hyper-Local Personalization Works
ConversionWax detects four key visitor signals and instantly adapts your site content. No code required.
City-Level Location
Detect visitor city via IP geolocation. Show Denver customers Denver content.
Time of Day
Adapt messaging to visitor's local time. Morning vs afternoon vs evening experiences.
Device & Viewport
Optimize images and CTAs for mobile, tablet, or desktop automatically.
URL Variables
Personalize based on utm_campaign, utm_source, or custom parameters.
Measure Hyper-Local Lift
Built-in A/B testing lets you test city-level variations and track real performance data.
Track how many visitors see each personalized experience
Measure engagement with personalized CTAs and images
Calculate click-through rate per variant and city
See conversion lift vs control group
Average lift: 15-25% increase in bookings/conversions with city-level personalization
See How Hyper-Local Works for Your Industry
Start free. Show your top city first. See real conversion data within 2 weeks.