The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →What ConversionWax Can Do for You
Discover how e-commerce brands, SaaS companies, and agencies are using ConversionWax to personalize user experience and dramatically improve conversions
How Localized Personalization Drove a 41% Lift in Mobile Conversions for a Home Décor Brand
Mobile shopping is pivotal for Direct-to-Consumer (DTC) ecommerce success, but it comes with its hurdles. For one home décor brand, the key to transforming their mobile experience lay in localized personalization.
How an Electronics Store Reduced Nighttime Cart Abandonment by 26% Using Time Based Personalization
An electronics retailer running their online store on Magento faced a common but frustrating issue: cart abandonment. While it’s a pain point for many e-commerce businesses, their data revealed a clear pattern. Most abandoned carts were happening late at night, between 9 PM and midnight
How a Regional Furniture Retailer Doubled Conversions with URL-Based Personalization
A regional furniture retailer, known for their quality craftsmanship, wanted to improve the performance of their email marketing campaigns. They were already taking a segmented approach, sending tailored emails to different audiences, such as new customers and repeat buyers.
Boosting Demo Signups with Smarter, Time-Sensitive CTAs
A fast-growing SaaS company faced a challenge. While their website traffic numbers were impressive, they weren’t translating into demo signups, especially during evening hours. Despite a spike in website visitors after 5 pm, their (CTA), “Talk to Sales Now,” wasn’t resonating with this audience.
How a Mid-Sized Fashion Retailer Boosted Conversions by 32% With Geographic Personalization
A mid-sized fashion retailer found itself stuck in a frustrating position. Despite driving solid ad traffic to their Shopify store, their conversion rates were plateauing, especially in certain regions. They offered stylish, high-quality apparel for all seasons.