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How to personalize your website
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Proven plays for every industry
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Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →
Real-Time Personalization
for Adobe Commerce
Enterprise-grade visual personalization. Swap hero images, product photos, and videos instantly based on visitor context—without touching your backend code.
Part of our Real-Time Visual Personalization platform
The Adobe Commerce
Visual Gap
Adobe Commerce is a backend powerhouse, but native real-time visual personalization is often complex and expensive to implement.
"Enterprise brands need to show different images to different visitors instantly, without duplicating product catalogs."
The ConversionWax Advantage
- Sub-100ms Swaps: Instant image replacement via CDN.
- Zero Backend Load: No impact on Magento database performance.
- Global Scale: Location-based visuals for international markets.
Enterprise Features
Everything you need to personalize Adobe Commerce at scale.
Global Markets
Serve distinct lifestyle imagery and product photos based on visitor country or region.
Viewport Intelligence
Automatically optimize visuals for mobile vs. desktop to increase conversion on smaller screens.
Campaign Match
Ensure your landing page hero matches the ad creative the user just clicked on.
High Performance
No flickering. CDN-optimized delivery that scales to millions of sessions.
Proven Use Cases
Multi-Region Consistency
A luxury brand uses ConversionWax to show Asian-market specific models to visitors from Japan, while showing Western models to US traffic.
B2B vs B2C Targeting
Detect corporate buyers via URL parameters and swap lifestyle images for industrial/technical diagrams instantly.
Rapid A/B Testing
Test product photography styles across segments without deploying code changes or slowing down the site.
Simple Integration
1. Deploy the Script
Add the lightweight ConversionWax script to your Adobe Commerce theme via Layout XML or template injection. It works with all versions.
2. Upload Assets
Upload your image variants (regional heroes, mobile crops, B2B visuals) to the ConversionWax asset library.
3. Set Rules & Launch
Define your logic (e.g., "If Country = Germany, show Image B"). Publish instantly.