The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →
Real-Time Personalization
for Adobe Commerce
Enterprise-grade visual personalization. Swap hero images, product photos, and videos instantly based on visitor context—without touching your backend code.
Part of our Real-Time Visual Personalization platform
The Adobe Commerce
Visual Gap
Adobe Commerce is a backend powerhouse, but native real-time visual personalization is often complex and expensive to implement.
"Enterprise brands need to show different images to different visitors instantly, without duplicating product catalogs."
The ConversionWax Advantage
- Sub-100ms Swaps: Instant image replacement via CDN.
- Zero Backend Load: No impact on Magento database performance.
- Global Scale: Location-based visuals for international markets.
Enterprise Features
Everything you need to personalize Adobe Commerce at scale.
Global Markets
Serve distinct lifestyle imagery and product photos based on visitor country or region.
Viewport Intelligence
Automatically optimize visuals for mobile vs. desktop to increase conversion on smaller screens.
Campaign Match
Ensure your landing page hero matches the ad creative the user just clicked on.
High Performance
No flickering. CDN-optimized delivery that scales to millions of sessions.
Proven Use Cases
Multi-Region Consistency
A luxury brand uses ConversionWax to show Asian-market specific models to visitors from Japan, while showing Western models to US traffic.
B2B vs B2C Targeting
Detect corporate buyers via URL parameters and swap lifestyle images for industrial/technical diagrams instantly.
Rapid A/B Testing
Test product photography styles across segments without deploying code changes or slowing down the site.
Simple Integration
1. Deploy the Script
Add the lightweight ConversionWax script to your Adobe Commerce theme via Layout XML or template injection. It works with all versions.
2. Upload Assets
Upload your image variants (regional heroes, mobile crops, B2B visuals) to the ConversionWax asset library.
3. Set Rules & Launch
Define your logic (e.g., "If Country = Germany, show Image B"). Publish instantly.