The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →Test image variants, hero visuals, and product photos with instant traffic splitting and real-time results. No complex tools required.
Part of our Real-Time Visual Personalization platform
Traditional image testing tools are expensive, complex, and slow. You need technical setup, weeks to reach statistical significance, and dedicated resources to implement changes.
"By the time you get results, your visual creative is outdated. Real-time testing lets you learn faster and optimize continuously."
Test any visual element to find what resonates with your audience.
Test different hero image approaches: product-only vs. lifestyle photography.
Test different styles, angles, and contexts to maximize engagement and clicks.
Test promotional banner designs to see which drives more engagement.
Automatic 50/50 split or custom distributions for multi-variant testing.
ConversionWax delivers real-time visual personalization across multiple platforms. View all supported platforms →
An online furniture retailer tested minimalist product shots vs. styled room photography. Styled rooms won with more product clicks.
A fashion brand tested front-facing vs. angled/dynamic product photos. Dynamic angles increased engagement significantly.
A beauty brand tested lifestyle imagery vs. clean white background photography. Lifestyle drove massive increase in clicks.
Add the ConversionWax script to your website. Works with any platform or custom build.
Upload the image variants you want to test (Version A vs. Version B).
Set your traffic split and launch. View real-time engagement data as visitors interact with each variant.