The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →
Real-Time Personalization
for Contentful
Transform your Contentful-powered websites and digital properties with images and videos that adapt instantly to every visitor. Location-based visuals, viewport-optimized assets, and campaign-matched imagery—without restructuring your content model.
Part of our Real-Time Visual Personalization platform
The Problem
Your Contentful-powered sites display identical images and videos to all visitors, regardless of geography, device, or traffic source.
Implementing visual personalization traditionally requires multiple content entries, complex content modeling with references, and extensive frontend conditional logic.
Managing image variants across environments (web, mobile, email) creates content entry proliferation.
Your headless CMS promises flexibility, but personalizing visuals across different frameworks and platforms requires significant development effort.
A/B testing image performance needs custom infrastructure, and coordinating visual variants across distributed content teams becomes an operational challenge.
The Solution
ConversionWax adds client-side visual personalization to any Contentful-powered property with a simple script.
Your images and videos instantly adapt based on visitor context—location, viewport size, campaign UTM parameters, time, and more.
Keep your existing Contentful content model clean and simple.
No GraphQL or REST API query modifications needed.
Works seamlessly with Next.js, Gatsby, Nuxt, React, Vue, or any framework consuming Contentful.
Show location-specific imagery automatically.
Deliver viewport-optimized visuals without complex responsive image implementations.
Match hero images to campaign UTM parameters with zero content entry duplication.
Visual changes happen in milliseconds on the client side.
Visual Personalization Features
Powerful targeting capabilities that adapt visual assets to every visitor context.
Location-Based Images
Show regional hero images, local landmarks, and geography-specific visuals based on visitor location.
Viewport Optimization
Automatically serve mobile-optimized images, tablet-friendly banners, and desktop hero visuals.
Campaign Matching
Landing page images automatically match UTM campaign parameters from ads, email, and social media.
Visual A/B Testing
Test hero image variants, banner designs, and featured images with instant results and real-time analytics.
Visual Personalization Use Cases
Real-world examples of how businesses use ConversionWax to increase engagement.
Enterprise Websites
Hero images and banners adapt to visitor geography, showing regional offices, local case studies, and market-specific imagery.
E-commerce Experiences
Product imagery changes based on campaign source and viewport. Mobile shoppers see vertical product shots, desktop users see lifestyle imagery.
Media & Publishing
Article featured images personalize based on referral source, reader location, and time of day for maximum engagement.
Multi-Brand Platforms
Serve brand-specific visual assets based on URL parameters or referral source while maintaining single Contentful entries.
Marketing Campaign Sites
Landing page hero images automatically match UTM campaign parameters from paid search, social ads, and email marketing.
Global Applications
Deliver culture-specific imagery based on user location across web, mobile, and other digital touchpoints powered by Contentful.
Setup in Minutes
Start personalizing your visuals in four simple steps.
Install ConversionWax Script
Add to your frontend—works with Next.js, Gatsby, Nuxt, React, Vue, or any framework rendering Contentful content.
Upload Visual Variants
Upload alternative images and videos for different contexts without modifying your Contentful content model or creating duplicate entries.
Set Personalization Rules
Configure targeting based on location, viewport, UTM parameters, time, referral source, or custom conditions for each visual variant.
Scale and Optimize
Your Contentful-powered properties deliver personalized visual experiences instantly. Monitor performance and optimize with built-in analytics.