The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →Version Control
Version Control
Every content change is tracked. Every variant is saved. Roll back to any previous state without guessing what changed or when.
Start Free TrialMove Fast Without Breaking Anything Live
When your team is running multiple campaigns across multiple sites, mistakes happen. A wrong banner goes live. Someone overwrites a variant that was performing well. Without version history, you are flying blind.
ConversionWax saves every version of every content section automatically. You can see exactly what changed, who changed it, and when. Roll back to any previous version with one click.
Key Capabilities
Full Version History
Every change to every content section is saved with a timestamp. Browse the complete history of any piece of content.
Version Notes
Add notes describing what changed in each version. Your team always knows the context behind every update.
Selective Publishing
Publish any specific version to production. The live version does not have to be the latest - choose the one that performs best.
Instant Rollback
Something went wrong? Roll back to any previous version in one click. No support tickets, no waiting.
How It Works
Edit your content
Make changes to any content section. Every save creates a new version automatically.
Add a version note
Describe what you changed and why. Notes help your team understand the history when they review it later.
Publish or roll back
Choose which version is live at any time. Promote a previous version to production or schedule a future publish date.
Use Cases
Campaign iteration
Test multiple banner variations. Keep every version so you can revert to the top performer.
Team collaboration
Multiple people editing the same content? Version history keeps everyone aligned and nothing gets lost.
Seasonal rollback
Reuse last year's holiday banners by rolling back to those versions. No need to recreate from scratch.
Compliance and audit trails
Full history of what was published and when. Useful for regulated industries or client reporting.
Never lose a version again
Start your free 14-day trial. No credit card required.
Start Free Trial Explore All Features
