The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →
What Is Ecommerce Personalization? Definition, Types, Examples (2026)
Ecommerce personalization is the practice of changing what a shopper sees based on context: where they're from, what they've browsed, where the click came from, what device they're on, what time it is. Done well, the same store shows different things to different shoppers
How to Change Website Content Based on Visitor Location (2026)
Visitors who land on a page that matches where they live convert at a higher rate. The mechanic is simple: the page mentions their city, shows imagery from their region, or surfaces a product that fits their climate. The execution gets stuck on tooling and process. This walkthrough covers the
ConversionWax + Canva: Import Design Assets Directly
ConversionWax now imports design assets directly from Canva. Connect your Canva account, browse your designs, and pull banner images, hero visuals, and product photos straight into the ConversionWax asset library. No export-download-upload cycle. If your team designs in Canva and personalizes in ConversionWax, this removes one of the most repetitive
The 6 Best WordPress Personalization Plugins (2026 Comparison with Real Pricing)
Six WordPress personalization plugins are worth a serious look in 2026. They split into three categories: lightweight WP-native plugins (free or low-cost), mid-tier conditional content tools, and SaaS platforms that ship a WordPress plugin alongside a hosted dashboard. The right pick depends on what you want to personalize and where
VWO vs AB Tasty: Pricing, Features, and the Right Buyer Profile
VWO and AB Tasty both target mid-market CRO with experimentation, personalization, and behavior analytics in the same product family. The difference is in the contract: VWO has public starting prices and a free Explore tier, AB Tasty is custom-quoted with a higher median spend. Vendr data shows VWO median $16,
What VWO Actually Costs in 2026 (With Sourced Numbers)
VWO publishes more pricing transparency than most enterprise CRO platforms. The free Explore tier and the public Starter tier (~$314/month for 10,000 MTUs) make the entry point clear. Above that, pricing scales with monthly tracked users, and the actual contract value depends on which add-ons (FullStack, Insights, Personalize)