The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →URL Variable Based Content
Transform your website's content dynamically based on URL parameters, creating personalized experiences for different user segment
How URL Variable Content Works
Our URL variable-based content system allows you to dynamically modify your website's content based on URL parameters. This powerful feature enables personalized experiences without requiring complex backend changes.
Key Benefits
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Dynamic content modification based on URL parameters
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Real-time content updates without code changes
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Track performance through Google Analytics integration
Example URL Structure
Results in:
Customized content for summer campaign viewers from the west coast region
Easy Integration Process
1. Set Parameters
Define your URL parameters and corresponding content variations
2. Add Snippet
Insert our lightweight JavaScript snippet into your website
3. Monitor Results
Track performance in real-time through our analytics dashboard. (Coming April 2025)
Explore Other Features
One script tag, under 10 minutes. Works with Shopify, WordPress, WooCommerce, Webflow, and Magento. If your site can accept a script, ConversionWax works on it.
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Generate campaign visuals from a text prompt using Google Gemini. Pick device format, quality tier, and optional reference images. The asset saves directly to your library - no external tools.
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Swap any piece of site content based on location (city, region, country), device, time of day, or URL parameters. Set the rules once - the right content serves itself.
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Run two variants head-to-head with automatic traffic splitting. Compare CTR, views, and conversion lift side-by-side. Declare a winner and set it as default in one click.
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Track views, clicks, and renders per variant with daily, hourly, or 5-minute granularity. Filter by location, device, or campaign. Data that tells you what to do next.
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Separate assets for desktop, tablet, and mobile. ConversionWax serves the right size for each breakpoint automatically - no manual resizing, no squished images on mobile.
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Set start and end dates per content block, timezone-aware. Plan launches, promotional windows, and seasonal swaps in advance. They go live and expire without anyone touching a keyboard.
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Every content change is tracked and saved. Add version notes, publish specific versions to production, and roll back to any previous state - without guessing what changed or when.
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Upload up to 100 images or videos at once via drag and drop. Organize with custom tags and labels. PNG, JPG, GIF, WebP, MP4, WebM - all supported, all searchable.
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Invite team members and assign roles with per-website access control. Owners manage access; members see only what they're granted. One account, multiple sites, the right permissions for everyone.
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