The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →Why Real-Time Visual Personalization?
Generic websites show the same images and videos to everyone. Real-time visual personalization adapts instantly, swapping hero images, product photos, and videos based on who's visiting, where they came from, and what viewport they're using.
Lightning Fast
Visual changes happen in milliseconds, before the visitor even notices. No lag, no loading, just instant image adaptation.
Intelligent
Automatically detects location, viewport size, referral source, URL parameters, time, and more to show the right visual asset.
Proven Results
Businesses using real-time visual personalization see 20-40% increases in engagement and 30-50% improvements in click-through rates.
Works With Your Platform
ConversionWax integrates seamlessly with popular e-commerce platforms and content management systems. One line of code delivers real-time visual personalization across your entire website—from product pages to blog posts.
Dynamic product imagery, location-based hero images, and viewport-optimized visuals.
Real-time image personalization designed for Magento stores with advanced visual targeting.
Adobe Commerce
Enterprise-grade visual personalization with dynamic product imagery.
Real-time visual personalization for any WordPress site with simple script integration.
Personalize images and videos across your Joomla site with easy script integration.
Visual personalization for headless CMS implementations powered by Sanity.
Deliver personalized visual experiences across Contentful-powered digital properties.
Related guide
For the step-by-step setup walkthrough, see how to change website content based on visitor location.