The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →Website personalization without the dev ticket.
Personalize by city, campaign, device, or schedule. AI handles the creative. The first one's live this afternoon - measured, tested, no ticket filed.
From visitor signal to live personalization in three moves.
Detect who's on your site. Swap the content. Measure what converts. The full loop, no ticket required.
Detect
ConversionWax reads location, campaign source, device, and timing the moment a visitor lands. No tagging required. No data pipeline to wire up.
Personalize
Swap any banner, headline, CTA, or image based on what you detected. Build the rule once. The right version serves itself.
Measure
A/B test every variant head-to-head. Track views, clicks, and lift in real time. Set the winner as default in one click.
What teams are doing with ConversionWax.
Built for the people who own the number - not the ones they have to ask.
You own the ads, the creative, and the conversion number. You don't own the dev queue. ConversionWax matches your landing page to your ad creative, localizes the offer to the market you bought, and tests variants - without filing a ticket.
Set start and end dates for any banner. Timezone-aware. Geo-targeted. Device-specific. Plan a month of campaigns in an afternoon, then leave it alone.
Manage personalization across every client site from one account. Build the play once, deploy it everywhere. Per-client analytics ready for the Monday report.
A simple split: what you build, and how you target it.
The product splits the way your marketing brain already splits. Build the content once. Target it as many ways as you want.
← Left side
What you build
Build × Target. That's the whole product.
Right side →
How you target
How much revenue are you leaving on the table?
Most stores see $10k-$70k+ in extra monthly revenue with personalization. Run your numbers - it takes 30 seconds.
One embed. Every platform.
If your site can accept a script, ConversionWax works on it. Setup takes about as long as making a coffee.
WordPress
Official plugin on WordPress.org. Shortcode banners, A/B testing, AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Adobe Commerce
Official plugin for Magento Open Source and Adobe Commerce. Full setup guide, configuration docs.
Read the docs →Anywhere else
One embed script. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds, internal apps.
See setup →Personalization that doesn't tank your page speed.
Most personalization tools render after the page paints. Layout shift. Slower LCP. Core Web Vitals tank. ConversionWax is built the other way.
<1ms CDN latency
Assets served from CDN with under-millisecond response. Akamai edge delivery.
Per-device sizing
Per-device, per-breakpoint sizing - no oversized desktop images on mobile.
Defer-loaded
Defer-loaded so your LCP doesn't pay for it. Core Web Vitals stay green.
Built for the way modern marketing teams actually have to work.
First-party data only
ConversionWax targets on geo, UTM, device, and schedule signals. No third-party cookies. No identity stitching.
Consent-aware
Targeting rules respect your existing consent banner. Visitors who opt out see your default content. No workarounds.
GDPR & UK GDPR ready
Built for EU and UK data protection requirements. DPA available on request.
99.9% uptime
Akamai CDN delivery, monitored 24/7. The banner serves even when you're asleep.
Every feature your team needs to personalize at scale.
The short version: drag, drop, target, test, schedule, measure. The long version is below if you want it.
One script tag, under 10 minutes. Works with Shopify, WordPress, WooCommerce, Webflow, and Magento. If your site can accept a script, ConversionWax works on it.
Learn more
Generate campaign visuals from a text prompt using Google Gemini. Pick device format, quality tier, and optional reference images. The asset saves directly to your library - no external tools.
Learn more
Swap any piece of site content based on location (city, region, country), device, time of day, or URL parameters. Set the rules once - the right content serves itself.
Learn more
Run two variants head-to-head with automatic traffic splitting. Compare CTR, views, and conversion lift side-by-side. Declare a winner and set it as default in one click.
Learn more
Track views, clicks, and renders per variant with daily, hourly, or 5-minute granularity. Filter by location, device, or campaign. Data that tells you what to do next.
Learn more
Separate assets for desktop, tablet, and mobile. ConversionWax serves the right size for each breakpoint automatically - no manual resizing, no squished images on mobile.
Learn more
Set start and end dates per content block, timezone-aware. Plan launches, promotional windows, and seasonal swaps in advance. They go live and expire without anyone touching a keyboard.
Learn more
Every content change is tracked and saved. Add version notes, publish specific versions to production, and roll back to any previous state - without guessing what changed or when.
Learn more
Upload up to 100 images or videos at once via drag and drop. Organize with custom tags and labels. PNG, JPG, GIF, WebP, MP4, WebM - all supported, all searchable.
Learn more
Invite team members and assign roles with per-website access control. Owners manage access; members see only what they're granted. One account, multiple sites, the right permissions for everyone.
Learn more
Proven plays for your industry. Steal them.
Seven step-by-step playbooks. Every play has been run by a real customer. Copy the rule. Ship it today.
Ecommerce
Geo-targeted shipping, UTM-matched promos, device-specific banners. Avg. 28% banner CTR lift.
SaaS
Persona-based hero swaps, pricing localization, trial nudges. Cuts trial-to-paid friction by up to 35%.
Media
Local headlines, regional subscription offers, time-based CTAs. 2× engagement on geo-targeted content.
Services
Geo-service areas, appointment CTAs, trust-badge tests. 40% more appointment-booking clicks.
Non-profit
Local impact visuals, donor messaging by region, event countdowns. Higher donor response in targeted markets.
Real Estate
City-specific listings, tour CTAs by daypart, agent creative A/B. 3× more tour-booking clicks by daypart.
Travel
Departure-city deals, seasonal swaps, itinerary upsells. 25% uplift on seasonal swap campaigns.
What teams are saying.
"We saw a 23% lift in conversion rates within the first month. The ability to show location-specific promotions to our drone community across different regions has been a total game-changer for our eCommerce strategy."
"As an agency, we've deployed ConversionWax across 15+ client sites. The ROI speaks for itself - our clients love seeing city-level personalization without any dev work. It's become a core part of our CRO toolkit."
"Our Manhattan retail clients needed hyper-local personalization that actually worked. We're showing Brooklyn customers Brooklyn-specific content, and Midtown sees Midtown. Conversion rates are up 18% across the board."
"The scheduled updates feature alone saved us 10+ hours during Black Friday. We pre-loaded all our promotional banners and let ConversionWax handle the rest. Flawless execution, zero stress."
Pricing that doesn't punish you for growing.
Every plan includes the no-code editor, A/B testing, AI image generation, and unlimited content. Slide to match your monthly pageviews; switch to annual for ~10% off.
14-day free trial on every paid plan. No credit card. Cancel any time, no script tag held hostage.
Wax your website. Start free in five minutes.
14-day free trial. No credit card. Your first personalization can be live before lunch. If ConversionWax doesn't work for your team, you've lost five minutes - not five figures.
14-day free trial · No credit card · GDPR & UK GDPR ready · First-party data only · Setup in under 10 minutes