The complete guide
Website Personalization
What it is, why it works, and where to start.
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How teams use ConversionWax
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Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
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Proven plays for every industry
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Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →Hyper-Local Marketing for Political Organizations
Show local endorsements. Display city events. Increase volunteer sign-ups 30-40%.
A Denver voter lands on your site. They see Colorado Governor's endorsement, upcoming Denver rally, and Denver voting deadlines. Local credibility drives action.
How Hyper-Local Works for Political Organizations
ConversionWax delivers city-level political messaging. Show local leader endorsements, upcoming city events, relevant policy issues, and voting deadlines—all based on the voter's city.
- Display local leader endorsements by city
- Show upcoming events in voter's city
- Prioritize issues relevant to each city
- Target swing cities with urgency messaging
- Display city-specific voter registration deadlines
Use Cases
City-Level Leader Endorsements
Scenario: Presidential campaign in 8-state region
Result: Denver voters see Colorado Governor endorsement. Donation rate increases 22-28%.
City-Level Campaign Events
Scenario: Campaign with 30+ events across 12 cities
Result: Denver sees Denver rally. Volunteer sign-ups increase 30-40%.
City-Based Demographic Targeting
Scenario: Campaign with diverse voter coalition
Result: Show representation matching local demographics. Engagement increases 15-25%.
Swing City Urgency Targeting
Scenario: Identifying decision-making cities
Result: "Arizona decides this election. Your Phoenix vote matters." Donations increase 25-35%.
City-Level Issue Prioritization
Scenario: Different issues matter in different cities
Result: Denver sees climate policy. Detroit sees manufacturing jobs. Engagement increases 18-25%.
City-Level Voter Registration & GOTV
Scenario: Voter registration campaigns by city
Result: City-specific deadlines and locations. Registration increases 12-18%.
Measure Hyper-Local Lift
Built-in A/B testing lets you test city-level variations and track real performance data.
Track how many visitors see each personalized experience
Measure engagement with personalized CTAs and images
Calculate click-through rate per variant and city
See conversion lift vs control group
Average lift: 15-25% increase in bookings/conversions with city-level personalization
Frequently Asked Questions
How do I show local endorsements?
Upload endorsement imagery tagged by city. Denver voters see Colorado Governor. Phoenix voters see Arizona leaders. Local credibility drives trust.
Can I show events happening in a voter's city?
Yes. Tag events by city and date. "Rally in Denver Saturday" shown to Denver voters. Volunteer sign-ups increase 30-40%.
How does swing city targeting work?
Identify key decision-making cities. Show urgency messaging: "Your vote in Phoenix decides Arizona." Focus resources on swing markets.
Can I show different issues to different cities?
Absolutely. Denver sees climate policy. Detroit sees manufacturing. Miami sees hurricane preparedness. Issue-specific messaging drives engagement.
How do I display voter registration info by city?
Tag deadlines and locations by city. Denver voters see Denver deadlines. Clear local information removes barriers to participation.
What metrics do I get for political campaigns?
Track donation clicks, volunteer sign-ups, event registrations, and voter registration clicks—all segmented by city.
Show Voters Their City's Leaders and Events
Local credibility drives action. Start free.