The complete guide
Website Personalization
What it is, why it works, and where to start.
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Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
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Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →VWO vs AB Tasty: Pricing, Features, and the Right Buyer Profile
VWO and AB Tasty both target mid-market CRO with experimentation, personalization, and behavior analytics in the same product family. The difference is in the contract: VWO has public starting prices and a free Explore tier, AB Tasty is custom-quoted with a higher median spend. Vendr data shows VWO median $16,660/year (95 buyers); AB Tasty median $66,500/year.
Quick verdict
- On price. VWO median $16,660/year (Vendr). AB Tasty median $66,500/year. About 4x the spend.
- On feature flags. AB Tasty includes Flagship for feature flag management. VWO has FullStack as a separate add-on.
- On free tier. VWO has a free Explore tier. AB Tasty is demo-only.
- On geographic strength. AB Tasty is European-headquartered with strong EU market presence. VWO is India-headquartered with broader global reach.
- Choose VWO if public pricing and self-serve onboarding matter, or budget is under $30K. Choose AB Tasty if feature flags are part of the roadmap and you have $40K-$70K/year for the line item.
Pricing side-by-side
Feature comparison
Where each one wins
VWO wins when:
- Public pricing and self-serve onboarding matter
- Budget is under $30K/year for the line item
- You want to evaluate the tool free before committing
- Heatmaps and session recordings are central to your CRO workflow (paid via Insights add-on)
AB Tasty wins when:
- Feature flags (Flagship) are central to your roadmap
- Budget is $40K-$70K/year
- AI-driven personalization (recommendations, automated audiences) is a real requirement
- EU-based team or strong European compliance requirements (GDPR)
If neither fits
If your real need is banner-level personalization for marketing or e-commerce traffic (not full-stack experimentation with feature flags), neither VWO nor AB Tasty is shaped for that. ConversionWax covers the marketing-team use case at $99/month with public pricing and pageview-based add-ons. The full breakdown is in the VWO competitors guide.
Marketing personalization without the CRO suite tax.
Geo-targeting, A/B testing, scheduling, analytics. Self-serve from $99/month. No sales call.
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