ConversionWax Playbook
Peak-Hour Engagement Prompts
Show live chat or demo booking CTAs during business hours in visitor's timezone, educational content during off-hours.
Tactic Overview
Match your engagement tactics to when visitors are actually ready to engage. Show aggressive 'Chat with us now' CTAs during their business hours when your team is available, and switch to 'Watch a demo video' during evenings and weekends.
Why This Works
The friction
A prospect in Singapore visits your site at 10 AM local time (6 PM your time in PST) and sees 'Chat with our team' - but clicking it reveals 'We're offline, back in 13 hours.' They feel misled and leave without converting.
The unlock
When visitors see 'Chat with sales now' during overlapping business hours and automatically switch to 'Watch 5-min demo' when your team is offline, you guide them to the best conversion path for that moment. One SaaS doubled after-hours conversions this way.
Implementation Steps
10 steps
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1Quick Win
Map your support availability
Document when your sales, support, and demo teams are available across timezones.
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2Quick Win
Define engagement tiers
Tier 1: Live chat during overlapping hours. Tier 2: Demo videos off-hours. Tier 3: Email contact overnight.
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3Quick Win
Set up time detection
Use ConversionWax to detect visitor's local time and determine if it falls within your available hours.
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4Quick Win
Create daytime CTAs
Design aggressive live engagement CTAs: 'Chat with us now', 'Talk to sales in 2 minutes', 'Book demo for today'.
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5Medium Effort
Create off-hours alternatives
Build self-serve options: 'Watch 5-min demo', 'Explore interactive tour', 'Download buyer's guide'.
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6Quick Win
Configure smart chat widget
Show online chat widget only when team is actually available based on visitor timezone.
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7Quick Win
Add next-available messaging
During off-hours, show 'Our team is back online in 6 hours' to set expectations.
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8Quick Win
Test cross-timezone scenarios
Verify Sydney visitors at 3 PM local (their business hours, your midnight) see appropriate options.
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9Quick Win
Track engagement by daypart
Measure conversion rates for live vs. self-serve paths by time of day.
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10Medium Effort
Optimize self-serve content
If off-hours traffic converts well with videos, invest in better demo content.
Real-World Example
Scenario
A cybersecurity SaaS showed 'Chat with security experts' 24/7 but only had team coverage 9 AM-6 PM EST. 67% of chat attempts happened when team was offline, frustrating prospects.
Outcome
After implementing time-aware engagement, live chat satisfaction increased from 3.2 to 4.7 stars, demo video completions rose 94%, and overall demo booking rate increased 23%.
Key Metrics to Track
Live Engagement Rate
Track % of visitors who engage with live options when team is available.
Self-Serve Conversion
Measure how well demo videos and tours convert during off-hours.
Chat Satisfaction Score
Live chat ratings should improve when it's only shown when team is actually available.
Demo Booking Rate by Daypart
Compare conversion across different time windows.
Common Pitfalls
Ignoring weekend prospects
Some decision-makers research on weekends. Offer quality self-serve options, not just 'Come back Monday'.
Confusing availability messaging
Be crystal clear: 'Our team is available 9 AM-6 PM EST' means nothing to someone in Tokyo.
Poor self-serve alternatives
If your off-hours options are weak, you lose conversions. Invest in quality demo videos and interactive content.
Quick Reference
Best for
B2B SaaS with live support
Effort level
Low
Time to results
1 week
Difficulty
Beginner