Ecommerce Playbook
Proven personalization strategies to boost conversions for online stores and more
Ecommerce Plays
Device-Specific Payment Options
Highlight Apple Pay on iOS devices, Google Pay on Android, and traditional checkout on desktop for frictionless payments.
Local Competitor Price Matching
Display location-aware price match guarantees referencing nearby competitor stores to build trust.
Regional Holiday Promotions
Automatically display region-specific holiday promotions for state holidays, local events, and regional celebrations.
Mobile-First Checkout Nudges
Show mobile-specific trust badges and simplified CTAs for smartphone visitors to boost mobile conversions.
UTM-Matched Landing Page Headlines
Dynamically swap hero headlines based on the ad campaign UTM source for message consistency.
Time-Zone Optimized Flash Sales
Schedule flash sale banners to display at peak shopping hours for each visitor's local time zone.
Weather-Triggered Product Recommendations
Display seasonal products based on local weather conditions to boost relevance and conversions.
Geo-Location Shipping Messaging: Cutoffs, Free Shipping & ETAs
Effort: Medium Time to results: 2-3 weeks Difficulty: Intermediate Best for: E-commerce, retail brands On this page Tactic Overview Why This Works Implementation Steps Real-World Example Key Metrics Common Pitfalls Quick Reference Try it now Build this in ConversionWax Get Started Free Tactic Overview Personalized shipping messages eliminate uncertainty at
Personalize Landing Images With UTM Parameters for Higher Conversions
Dynamically swap landing page hero images with UTM parameters. Boost CTR, cut bounce, and increase ROAS by matching ad creative to landing visuals.
Mobile Image Format Showdown
Test mobile-optimized images vs. non-optimized images and prove what actually lifts conversions.