ConversionWax Playbook
Virtual Tour Urgency by Time Zone
Promote 'Schedule a virtual tour today' during agent business hours in visitor's timezone, switch to '24/7 3D tours' during off-hours.
Tactic Overview
Match your virtual tour CTAs to agent availability. During business hours in the visitor's timezone, promote live virtual tours with agents. After hours, automatically switch to self-guided 3D tours and video walkthroughs.
Primary goal
Maximize tour conversions 24/7
Mechanism
Timezone + time-of-day detection
Where it shows
Property detail pages, tour CTAs, contact forms
Why This Works
The friction
A prospect in California browses properties at 10 PM local time (1 AM agent's time in New York) and sees 'Schedule a virtual tour with an agent today'. They click, fill out the form, and get frustrated waiting for a response that won't come until morning.
The unlock
When visitors browsing after business hours see 'Explore now: Self-guided 3D tour available 24/7' instead of scheduling CTAs, they engage immediately. During business hours, the same button becomes 'Live virtual tour - schedule today'. This optimization increased tour completions by 68%.
Implementation Steps
10 steps
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1Quick Win
Define agent availability windows
Document when agents are available for live tours in your primary timezone(s). Typically 9 AM-6 PM.
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2Quick Win
Audit 3D tour availability
Identify which listings have Matterport, virtual tours, or video walkthroughs available for self-serve.
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3Quick Win
Set up timezone detection
Use ConversionWax to detect visitor's local time and determine if it overlaps with agent hours.
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4Quick Win
Create business-hours CTAs
Write urgent messaging: 'Schedule live virtual tour today', 'Talk to an agent now', 'See this home in 30 minutes'.
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5Quick Win
Create off-hours alternatives
Design self-serve CTAs: 'Take a 3D tour now', 'Watch video walkthrough', 'Explore on your schedule'.
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6Quick Win
Add next-available messaging
During off-hours, show 'Agents available in 8 hours' or 'Request a callback tomorrow morning'.
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7Medium Effort
Configure smart form routing
After-hours form submissions trigger 'We'll call you tomorrow at 9 AM' auto-responses.
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8Quick Win
Highlight 24/7 self-serve benefits
Position off-hours tours positively: 'Tour on your schedule', 'No appointment needed', 'Immediate access'.
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9Quick Win
Test across time zones
Verify Tokyo and London visitors see appropriate tour options based on their local time.
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10Quick Win
Track conversion by daypart
Monitor if time-aware CTAs improve total tour completions across all hours.
Real-World Example
Scenario
A luxury real estate site promoted 'Schedule a live tour' 24/7. Only 38% of tour requests came during agent hours. After-hours requests led to delayed responses and 61% abandonment before connection.
Outcome
After implementing time-aware tour CTAs showing self-guided options off-hours, total tour completions increased 54%, after-hours 3D tour views rose 340%, and agent-led tour no-shows decreased 23%.
Key Metrics to Track
Total Tour Completions
Track combined live + self-guided tours. Should increase with 24/7 relevant options.
3D Tour Engagement
Measure if off-hours visitors engage with self-guided content when live tours aren't available.
Lead Response Time
Monitor if setting proper expectations reduces frustrated prospects.
Tour-to-Showing Conversion
Track how many virtual tours lead to in-person showings.
Common Pitfalls
Poor 3D tour quality
Don't push self-guided tours if your Matterport scans are outdated or low quality. They'll hurt more than help.
Forgetting weekend availability
Many agents work Saturdays. Adjust business hours by day of week, not just time.
Abandoning off-hours leads
Self-guided tours don't mean ignore the leads. Follow up first thing the next morning.
Quick Reference
Best for
Real estate agents, property marketing
Effort level
Low
Time to results
1 week
Difficulty
Beginner