Geotargeted Video Content
Show different videos to visitors based on where they are. Regional product demos, local customer testimonials, and market-specific explainer videos - all served automatically by location. Upload your video variants, set geographic targeting rules, and ConversionWax delivers the right video to the right audience.
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Video That Speaks to Local Audiences
A single video cannot resonate equally with every market. Cultural context, visual preferences, language, and local relevance all affect how video content is received. A product demo filmed in a London setting connects more strongly with London visitors than a demo filmed in a completely foreign environment. A testimonial from a local customer carries more weight than one from a stranger in a distant market.
Geotargeted video solves this by letting you upload multiple video variants and having ConversionWax serve the right one based on visitor location. A visitor in Germany sees a German-market product demo. A visitor in Japan sees content tailored to the Japanese market. A visitor in Australia sees an Australian customer testimonial. All on the same page, same URL, with no redirects or country-specific subdomains.
ConversionWax supports video files up to 50MB. Upload your videos alongside your images, apply geographic targeting rules through the visual dashboard, and the platform handles the rest. The same video support features you use for standard personalization work with geotargeting too - including responsive delivery, scheduling, and analytics. Videos are served through our global CDN for fast load times regardless of where your visitors are located.
The geotargeted video swap happens before the video player initializes, so there is no visible flicker or delayed loading. Your visitors see their location-relevant video from the very first frame. Whether you use a native HTML5 video player, an embedded YouTube or Vimeo player, or a custom video component, ConversionWax can swap the video source based on visitor geography.
Geotargeted Video Capabilities
ConversionWax provides a comprehensive set of capabilities for location-based video personalization. Each capability can be used independently or combined for sophisticated multi-dimensional video targeting.
Location-Based Video Swaps
Serve entirely different videos based on country, region, or city. One URL, multiple video experiences. Target as broadly as a continent or as specifically as a single city. Each geographic segment sees the video most relevant to their market.
Regional Product Demos
Show product walkthroughs relevant to each market. Feature local use cases, regional integrations, market-specific workflows, and examples that resonate with each audience. A UK demo showing GBP pricing and UK shipping options for UK visitors while US visitors see USD and US-specific features.
Responsive + Geotargeted
Combine viewport-based delivery with location targeting. Mobile visitors in London see a mobile-optimized, shorter London video. Desktop visitors in New York see a full-length, high-resolution New York video. Each combination of geography and viewport gets the optimal video experience.
Scheduled + Geotargeted
Run time-limited video campaigns per region. Launch a holiday promotional video for the US market during Thanksgiving while showing evergreen content to non-US visitors. Schedule seasonal product videos to appear at different times for Northern and Southern hemisphere markets.
A/B Testing Video by Location
Test different video variants within geographic segments to find the best-performing content for each market. Run a video A/B test specifically for UK visitors while US visitors see a different, separately optimized video. Data-driven optimization per market.
Analytics by Region
Track video performance broken down by geographic segment. See which markets engage most with video content, which video variants drive the strongest conversion metrics, and where you should invest in additional localized video production.
How Geotargeted Video Works
Upload video variants for each market
Upload your geotargeted video files through the ConversionWax dashboard. For each video placement on your page, upload the variants you want to show in different geographic regions. A homepage hero video might have a UK variant, a US variant, an Australian variant, and a default international variant. Each upload is automatically processed for optimal web delivery and stored on our global CDN.
Define geographic targeting rules
Assign each video variant to a geographic segment. Target by country (all UK visitors see the UK video), by region (visitors in California see the California video), or by city (London visitors see the London video). You can create as many geographic segments as you need. Each segment can have its own video variant, and a default fallback ensures every visitor sees appropriate content even if they do not match a specific geographic rule.
Video swaps before playback begins
When a visitor loads your page, ConversionWax detects their location and sets the correct video source before the player initializes. The visitor sees their geotargeted video from the first frame with no delay, no flicker, and no visible swap. Our CDN delivers the video from the nearest edge server, ensuring fast time-to-first-byte regardless of the visitor's location. Autoplay, poster images, and player controls all work normally.
Measure and optimize by region
Track video impressions and engagement metrics for each geographic variant through the ConversionWax analytics dashboard. Identify which regional videos drive the best performance. Use A/B testing within geographic segments to test different video approaches - different lengths, different messaging, different visual styles - and continuously improve your video content strategy for each market.
Use Cases by Industry
Geotargeted video delivers powerful results across industries where video content plays a central role in the customer journey.
E-commerce
Online retailers use geotargeted video to show product demonstrations filmed in locally relevant contexts. A fashion brand shows product videos featuring models in London street scenes for UK visitors and New York settings for US visitors. Product how-to videos can feature region-specific use cases, local weather conditions for outdoor products, and culturally appropriate styling for fashion and home goods. Unboxing videos can highlight region-specific packaging, local shipping materials, and regional insert cards that vary by market.
Travel and Hospitality
Hotels, resorts, and travel companies use geotargeted video to show destination content that creates maximum emotional impact based on visitor origin. Visitors from cold, northern cities see sun-drenched tropical resort videos. Visitors from hot, humid regions see cool mountain retreat footage. Airlines show direct flight experiences from the visitor's nearest hub airport. Tour operators feature guides speaking the visitor's language or showing culturally relevant aspects of the destination. This origin-aware approach to travel video significantly increases booking intent and reduces bounce rates.
SaaS and Technology
Software companies use geotargeted video for product demos that feature market-specific use cases, regional data examples, and locally relevant integrations. A CRM platform shows a demo with UK company data and GBP pricing for UK visitors, while US visitors see a demo with US company data and USD pricing. Onboarding videos can reference region-specific compliance requirements, local partner ecosystems, and market-specific best practices. Customer success videos feature businesses from the visitor's geographic market for stronger social proof.
Real Estate
Real estate companies show property tour videos relevant to the visitor's search area. A visitor browsing from central London sees video tours of London properties. A visitor from Manchester sees Northern England listings. Development companies use geotargeted video to show construction progress updates for their nearest projects. Estate agents feature neighborhood walkthrough videos that highlight local amenities, schools, and transportation options relevant to the visitor's search location.
Education
Universities and educational institutions use geotargeted video to show campus life content relevant to the visitor's origin. International students from Asia see campus videos featuring Asian student life, Asian food options, and support services for Asian students. European visitors see European student testimonials and EU-specific enrollment information. Local visitors see commuter student experiences and local community integration videos.
Technical Details
ConversionWax geotargeted video is built for performance and reliability.
50MB File Size Limit
Upload video files up to 50MB each. This accommodates most web-optimized video content. For longer videos, we recommend compressing to H.264 at a reasonable bitrate. Most effective web videos are under 30 seconds and well within this limit.
Supported Formats
MP4 (H.264), WebM (VP8/VP9), and MOV. MP4 with H.264 encoding provides the broadest browser compatibility and is our recommended format. WebM is an excellent alternative for modern browsers.
Global CDN
All video content is delivered through our CDN with edge servers in 40+ regions. This ensures fast video delivery regardless of where your visitors are located. Time-to-first-byte averages under 50ms for video content.
Responsive Breakpoints
Define custom viewport breakpoints to serve different video files based on screen width. Serve shorter, lighter mobile videos to small viewports and higher-quality desktop videos to larger viewports. Combined with geotargeting for per-market, per-device optimization.
Combining Video with Other Geotargeting
Geotargeted video works alongside all other ConversionWax features for fully personalized page experiences. Pair your geotargeted hero video with geotargeted text headlines and CTAs for a cohesive location-aware message. Combine with geotargeted static content to ensure both video and surrounding imagery reflect the visitor's market. Use geotargeted sliders for pages where both carousel images and standalone videos should adapt to visitor location.
The combination of geotargeted video with geotargeted text is particularly powerful. A London visitor sees a London-filmed product demo video alongside a headline saying "Trusted by 3,000 London businesses" and a CTA saying "Start your free UK trial." Every element works together to create a page experience that feels purpose-built for that specific visitor, dramatically increasing trust and conversion intent.
Best Practices for Geotargeted Video
Keep videos short and locally relevant. Geotargeted videos should be concise - under 30 seconds for hero placements, under 90 seconds for detailed demos. Focus each variant on the specific elements that make it locally relevant: local landmarks, local accents, local pricing, local use cases. Avoid simply dubbing or subtitling a single video - genuinely local content performs significantly better.
Film with regional variations in mind. When planning video production, design shoots that capture variants for multiple markets. Film the same product demo in multiple locations. Record testimonials from customers in different regions. Capture lifestyle footage featuring diverse local settings. Planning for geotargeting during production is far more cost-effective than creating entirely separate video campaigns for each market.
Optimize file sizes per market. Visitors in markets with slower average internet speeds may need more aggressively compressed video files. Consider creating lighter-weight variants for markets where bandwidth is commonly constrained, and serve higher-quality files to markets with consistently fast connections. Viewport-based targeting helps here as a proxy for connection quality.
Always include a strong default. Not every visitor will match a geographic rule. Your default video should be high-quality, globally appropriate content that works well for any visitor from any market. Never leave the default as an afterthought - it may be the most-viewed variant if you only have regional content for a few key markets.
Measure and iterate. Video production is an investment. Use ConversionWax analytics to understand which geographic video variants drive the best ROI. Double down on regional video content for markets where geotargeted video significantly outperforms the default. In markets where the difference is marginal, the default may be sufficient and your production budget is better spent elsewhere.
Frequently Asked Questions
What is geotargeted video?
Geotargeted video is the practice of serving different video content to website visitors based on their geographic location. Instead of showing the same video to everyone, visitors see video that is relevant to their country, region, or city. ConversionWax handles the location detection and video delivery automatically.
What video formats are supported?
ConversionWax supports MP4 (H.264), WebM (VP8/VP9), and MOV formats. MP4 with H.264 encoding is recommended for the widest browser compatibility. All formats are delivered through our global CDN.
Can I combine geotargeted video with time-based scheduling?
Yes. You can layer geographic targeting with time-based scheduling to show videos that are both location-relevant and time-appropriate. For example, show a morning commute video to London visitors before 10am and an evening entertainment video after 6pm.
Does geotargeted video work with autoplay?
Yes. Autoplay settings continue working normally with geotargeted video. The video source is swapped before the player initializes, so autoplay triggers with the geotargeted video variant rather than the default. Browser autoplay policies (such as requiring muted autoplay) apply normally.
How is geotargeted video different from the Video Support feature?
The Video Support feature covers all video personalization capabilities including location, campaign, viewport, and schedule-based targeting. Geotargeted Video focuses specifically on the location-based dimension of video personalization, covering geotargeting use cases, techniques, and best practices in depth.
Can I A/B test geotargeted videos?
Yes. You can run A/B tests within geographic segments. For example, test two different London-market videos against each other, exclusively shown to London visitors. This lets you optimize video content for each geographic audience independently.
Related Features
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