How ConversionWax Works

ConversionWax is a visual personalization platform that swaps images and videos on your website in real time based on who is visiting. No code changes. No developer required. Results in days, not months.

Show every visitor visuals that match their location, viewport, campaign source, time of day, and more. One script, unlimited personalization possibilities.

What Is ConversionWax?

ConversionWax is a visual asset personalization platform built for marketing teams. It sits on top of your existing website and dynamically swaps images and videos based on real-time visitor signals. When someone visits your site, ConversionWax detects their context - where they are, what viewport they are using, which campaign brought them in, what time it is in their timezone - and serves the visual content most likely to resonate with them.

The result is a website that feels locally relevant and personally tailored to every visitor, without building multiple landing pages, without managing complex redirect rules, and without writing a single line of code after the initial one-time setup.

ConversionWax works with any website platform. Shopify, WordPress, Webflow, Squarespace, Wix, BigCommerce, Magento, and custom-built sites all work the same way. You add a single JavaScript snippet to your site, and from that point on, you manage all visual personalization through the ConversionWax dashboard.

The platform is purpose-built for speed. Image and video swaps happen in milliseconds with zero layout shift and no visible flicker. Your visitors never see a "loading" state or a content flash. They simply see the right visual from the moment the page renders. This matters for user experience, but it also matters for your Core Web Vitals scores and SEO performance.

The Core Concept: One URL, Many Visual Experiences

Traditional website personalization often requires building separate landing pages for each audience segment. A page for New York visitors. A page for Los Angeles visitors. A page for mobile users. A page for each campaign. This approach creates a maintenance nightmare and fragments your SEO authority across dozens of URLs.

ConversionWax takes a fundamentally different approach. You keep one URL, one page, one source of truth. ConversionWax handles the visual layer on top of that page, swapping images and videos in real time based on visitor context. Your New York visitors see New York skyline photography on the same URL where your Denver visitors see mountain imagery. Your mobile visitors see vertically-optimized product photos on the same page where desktop visitors see wide-format lifestyle images.

This single-URL approach means your SEO stays consolidated. Your analytics stay clean. Your content management stays simple. And your visitors get a personalized visual experience that builds trust and drives conversions.

Getting Started: Three Steps to Personalized Visuals

Setting up ConversionWax takes about 15 minutes. There are three steps, and you do not need any technical skills to complete them.

That is the entire setup. From this point forward, everything is managed through the dashboard. No more code changes, no developer tickets, no deployment pipelines. When you want to add a new location, upload new images, or adjust targeting rules, you do it in the ConversionWax interface and changes go live instantly.

Targeting Signals: What ConversionWax Detects

ConversionWax reads multiple real-time signals about each visitor. You can use any of these signals individually, or combine them for multi-dimensional personalization.

Under the Hood: How the Visual Swap Works

Understanding what happens behind the scenes helps explain why ConversionWax is fast, reliable, and invisible to your visitors.

1. Page load begins. Your visitor requests a page on your website. The page HTML starts loading normally from your server or CDN. The ConversionWax script initializes in parallel.

2. Visitor context is detected. Within milliseconds, ConversionWax identifies the visitor's location (via IP geolocation), reads their viewport dimensions, captures any URL parameters, and checks the current time in their timezone. All of this happens before the page finishes rendering.

3. Rules are evaluated. The detected visitor context is matched against your personalization rules. ConversionWax checks rules in priority order and selects the first matching variant for each personalized element on the page. If no rules match, the default (original) image remains in place.

4. Images swap instantly. The matching image or video variant is served from ConversionWax's global CDN. The swap happens at the DOM level before the original image becomes visible, so there is no flash or flicker. The personalized image loads in the exact same dimensions as the original, preserving layout stability and achieving zero cumulative layout shift (CLS).

5. Performance data is captured. ConversionWax records which variant was shown, tracks clicks and engagement, and logs the visitor's context data. This feeds into your analytics dashboard where you can see performance segmented by location, viewport, campaign, and more.

The entire process - from page request to personalized image display - takes under 100 milliseconds. Your visitors never experience a delay, a layout jump, or a content flash. They simply see the right visual from the start.

Built-In A/B Testing for Visual Content

Every personalization decision should be backed by data. ConversionWax includes a built-in A/B testing engine that lets you test any image or video variant against any other, with real-time traffic splitting and performance tracking.

How A/B testing works. Select any personalized element and create a test. Choose your control image (the current version) and one or more challengers (the variants you want to test). ConversionWax automatically splits traffic between the variants and tracks engagement metrics for each. You see results in real time on the analytics dashboard.

What you can test. Test anything visual. Hero image variants for different locations. Product photography styles (lifestyle vs. studio). Banner designs for different campaigns. Video thumbnails. Seasonal imagery timing. The testing engine works with every targeting signal, so you can run location-specific A/B tests, viewport-specific tests, or campaign-specific tests.

Making decisions with data. The analytics dashboard shows you views, clicks, and click-through rates for each variant, segmented by any targeting dimension. You can see that your Denver mountain hero converts at 4.2% while the generic hero converts at 3.1% in the same market. That is the kind of specific, actionable data that lets you optimize with confidence.

A/B testing is available on all plans, including the free Community plan. You do not need a separate testing tool or a complex analytics setup. Everything runs within ConversionWax.

Automatic Image Optimization

Performance matters. Slow-loading images kill conversions and hurt your search rankings. ConversionWax handles image optimization automatically so you do not have to think about it.

Responsive sizing. When you upload an image, ConversionWax generates multiple size variants optimized for different viewport widths. A visitor on a 375px mobile viewport gets a 375px-wide image, not a 2000px desktop image scaled down in the browser. This dramatically reduces load times on mobile without any manual resizing on your part.

Modern format delivery. ConversionWax serves images in WebP format to browsers that support it, falling back to JPEG or PNG for older browsers. WebP images are typically 25-35% smaller than equivalent JPEG files with no visible quality loss. This happens transparently with no configuration needed.

Global CDN delivery. All images are served from a global content delivery network with edge servers in major markets worldwide. A visitor in London gets their personalized image from a European edge server. A visitor in Sydney gets theirs from an Asia-Pacific server. This geographic proximity minimizes latency and ensures fast load times globally.

Lazy loading support. For images below the fold, ConversionWax supports lazy loading so personalized images only load when the visitor scrolls them into view. This improves initial page load times and reduces unnecessary bandwidth usage.

The Analytics Dashboard

ConversionWax provides a real-time analytics dashboard that shows you exactly how your personalized visuals perform. Every view, every click, every interaction is tracked and attributed to the specific variant and targeting context.

The dashboard updates in real time, so you can see the impact of changes immediately. When you launch a new geo-targeted hero image for Denver, you can watch the views and clicks accumulate in real time as Denver visitors interact with the new variant.

All analytics data is exportable. You can download reports as CSV files for deeper analysis, integration with your BI tools, or stakeholder presentations. The data is also available via API for teams that want to pipe ConversionWax metrics into their existing analytics infrastructure.

How Teams Use ConversionWax

ConversionWax works across industries. Here are the most common ways teams deploy visual personalization:

Works with Every Website Platform

ConversionWax is platform-agnostic. Because it operates via a lightweight JavaScript snippet, it works with any website that can include a script tag in the HTML head. This covers virtually every website platform in use today.

The snippet works the same way on every platform. There is no platform-specific configuration, no special plugins to install, and no compatibility concerns. If your site renders HTML in a browser, ConversionWax works on it.

What Results Look Like

ConversionWax customers consistently see measurable improvements within the first 2-4 weeks of deployment. The exact results depend on your industry, traffic volume, and how relevant your visual variants are to each market segment. Here are the typical ranges:

These are not theoretical projections. They come from real ConversionWax deployments across e-commerce, travel, multi-location services, retail, and SaaS businesses. The built-in A/B testing ensures you can verify these results against your own baseline with statistical confidence.

Pricing That Scales with You

ConversionWax pricing is based on monthly pageviews. Every plan includes all personalization features, all targeting signals, A/B testing, the analytics dashboard, and unlimited image uploads. There are no feature gates - you get the full platform at every tier.

The free Community plan supports up to 5,000 pageviews per month with no credit card required. This is enough to test ConversionWax on a single page, prove the conversion lift, and build the business case for scaling. When you are ready to expand, paid plans start at $19/month and scale based on your traffic volume.

There are no contracts and no long-term commitments. You can upgrade, downgrade, or cancel at any time. Every paid plan includes email support, and higher tiers include priority and VIP support options.

Frequently Asked Questions

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