The Text Content Type in ConversionWax
ConversionWax personalizes images, video, and text. The text content type lets you create text variants and apply the same powerful personalization rules you already use for visual assets - geographic location, URL variables, viewport size, time-based scheduling, weather conditions, and A/B testing. Manage everything from the same ConversionWax dashboard.
Start Free Trial14-day free trial - no credit card required
What Is the Text Content Type?
ConversionWax is built around content types. When you create a personalization rule in the ConversionWax dashboard, you choose a content type - image, video, or text - and then add variants with targeting conditions. The text content type works exactly like images and video: you create text variants, assign targeting rules, and ConversionWax swaps in the right variant for each visitor automatically.
This means every personalization rule available for images is also available for text. If you can geotarget a hero image by visitor location, you can geotarget a headline by visitor location. If you can swap a banner image based on a UTM parameter, you can swap a call-to-action based on that same UTM parameter. If you can schedule an image to appear during a flash sale, you can schedule promotional text to appear at the same time. The text content type brings your words into the same personalization framework as your visuals.
The impact of personalized text on conversion rates is well documented. A headline that says "Free next-day delivery to London" converts significantly better for a London visitor than a generic "Free shipping available" message. A call-to-action that continues the messaging from a specific ad campaign performs better than a generic "Learn more" button. When you combine personalized text with personalized images and video - all managed from the same dashboard, all using the same personalization rules - you create fully cohesive, personalized page experiences that drive measurably stronger results.
Setting up text personalization follows the same workflow you already know from image personalization. Open the ConversionWax dashboard, create a new personalization rule, choose the text content type, select the element on your page, add your text variants with personalization conditions, and publish. The ConversionWax script on your website handles the swap in milliseconds with no visible flicker. Your visitors see personalized text as if it was always there.
How the Text Content Type Works
The text content type follows the same four-step workflow as images and video in ConversionWax.
Create a personalization rule and choose text
In the ConversionWax dashboard, create a new personalization rule and select the text content type. Then select the text element on your page that you want to personalize - a headline, a call-to-action, a shipping message, a promotional banner, or any other text element. You can create as many text personalization rules as you need on a single page, just like you can personalize multiple images on the same page.
Add text variants
Write the different versions of your text for each targeting segment. For geographic targeting, you might write "Trusted by 5,000 UK businesses" for UK visitors and "Rated #1 in Australia" for Australian visitors. For campaign targeting, you might write "Shop winter boots - 20% off today" for your winter boots campaign and "New summer collection - free shipping" for your summer campaign. Each variant can be a single word, a phrase, a sentence, or an entire paragraph. Add as many variants as you need - there is no limit.
Set targeting conditions
Assign personalization rules to each text variant using the same rules available for images and video: geographic location (country, region, or city), URL variables (UTM tags and custom parameters), viewport size, time-based scheduling with timezone support, weather conditions, session-based rules, and A/B testing. You can combine multiple rules for precise segmentation - for example, show a specific headline to visitors on small viewports in London who arrived from a Google Ads campaign.
Publish and the text swaps automatically
Once you publish your rule, the ConversionWax script on your website detects each visitor's context and swaps in the matching text variant. The swap happens in milliseconds with no flicker, no flash of default content, and no layout shift. Analytics tracking begins immediately so you can measure which text variants drive the best engagement and conversion metrics for each personalization segment.
Personalization Rules for Text
The text content type supports every personalization rule available in ConversionWax. Each rule type can be used independently or combined with others for multi-dimensional personalization.
Geographic Location
Show different text based on where your visitors are physically located. ConversionWax detects visitor location automatically and can target at three levels of precision: country (show "Welcome, UK shoppers" to all UK visitors), region or state (show "Free delivery across California" to California visitors), or city (show "Same-day delivery in Manchester" to Manchester visitors). Geographic personalization is particularly effective for shipping messages, local phone numbers, regional offers, and location-specific trust signals. For a deep dive into location-based text strategies, see geotargeted text.
URL Variables
Personalize text based on URL parameters including UTM tags, custom query strings, and referral identifiers. When a visitor arrives from your Google Ads campaign with utm_campaign=winter-sale, you can show a headline that says "Winter Sale - Save up to 40% today" instead of your default headline. This creates perfect continuity between your ad messaging and your landing page experience, improving quality scores and conversion rates simultaneously. This works identically to how you match landing page images to ad creative using URL variable-based content.
Viewport Size
Adapt your text based on the visitor's viewport size. Mobile visitors with smaller screens may benefit from shorter, more concise headlines and CTAs, while desktop visitors can see longer, more detailed messaging. You might show "Free shipping" on mobile viewports and "Free next-day shipping on orders over $50 - no minimum for members" on desktop viewports where there is more space. Viewport-based text personalization uses the same breakpoints you configure for image personalization.
Time-Based Scheduling
Schedule text changes to appear and disappear at specific times. Launch "Flash Sale - 50% off until midnight" at the start of a promotion and have it automatically revert to your default text when the sale ends. Schedule different promotional messages for different days of the week. All scheduling supports timezone targeting, so your text appears at the right time in every market. This uses the same scheduled updates capability that powers time-based image swaps.
Weather Conditions
ConversionWax detects the current weather conditions at the visitor's location and can trigger text variants based on that context. Show "Perfect weather for outdoor dining - book a table" when it is sunny in the visitor's city. Show "Cozy up with our winter warmers" when it is cold and rainy. Weather-based text personalization adds a real-time contextual dimension to your messaging that feels remarkably relevant and timely to visitors.
Session-Based Rules
Remember visitor browsing patterns within a session and progressively adapt your text. A first-time visitor might see "Discover our platform" while a visitor on their third page view in the same session might see "Ready to get started? Try free for 14 days." Session-based text personalization lets you create messaging journeys that evolve as visitors engage with your site, moving them naturally toward conversion.
A/B Testing
Test different text variants against each other by randomly splitting traffic. A/B testing is essential for optimizing your messaging over time. Test different headlines, different CTAs, different value propositions, and different tonal approaches to find what resonates best with your audience. ConversionWax splits traffic between variants and tracks engagement and conversion metrics for each version. Tests can run across your entire audience or within specific personalization segments - for example, A/B test two different headlines specifically for UK visitors while keeping a different headline for US visitors.
What You Can Personalize with the Text Content Type
The text content type applies to any text element on your website. Here are the most common and highest-impact applications.
Headlines and Subheadings
Your headline is the first thing visitors read and the biggest factor in whether they stay or leave. Personalized headlines that reference the visitor's location or campaign source create an immediate sense of relevance. "The #1 platform for UK businesses" converts better for a UK visitor than a generic headline.
Calls-to-Action
CTAs are the gateway to conversion. Personalized CTAs that match visitor intent dramatically improve click-through rates. "Start your free UK trial" for UK visitors or "Get your custom quote" for enterprise campaign visitors outperform generic alternatives every time.
Shipping and Delivery Messages
Specific shipping information builds purchase confidence. "Free next-day delivery to Birmingham" is far more compelling than "Free shipping available" for a Birmingham visitor. Include estimated delivery times and region-specific shipping thresholds.
Pricing and Currency
Show region-appropriate pricing and currency symbols. Display "Starting at 29 GBP/month" for UK visitors and "$29/month" for US visitors. Run region-specific promotions that only appear to visitors in the target market.
Trust Signals and Social Proof
Localized trust signals convert better than generic ones. "Trusted by 3,000 Australian businesses" resonates more with an Australian visitor than "Trusted by businesses worldwide." Show region-specific customer counts and market-relevant social proof.
Promotional Banners
Flash sale countdowns, seasonal offers, weather-triggered promotions, and campaign-specific messaging. Schedule promotional text to appear during specific time windows and target it to the right geographic and contextual segments.
Text Personalization Use Cases by Industry
E-commerce
Show location-specific shipping estimates and delivery windows alongside geotargeted product images. When it is raining in the visitor's city, show "Perfect day for online shopping - free delivery today" in your banner. Match promotional text to the ad campaign that drove the click. Swap pricing displays between GBP, USD, EUR, and AUD based on visitor location.
Travel and Hospitality
Show origin-specific travel messaging - "Direct flights from Heathrow" for London visitors, "Non-stop from JFK" for New York visitors. Display prices in local currency with region-specific package deals. When it is cold in the visitor's location, pair tropical destination imagery with "Escape the cold - flights from 299 GBP" messaging.
SaaS and Technology
Show industry-specific social proof - "Trusted by 500 healthcare companies" for visitors arriving from healthcare campaign URLs. Personalize pricing page messaging by campaign source. Use session-based targeting to show "Welcome back - pick up where you left off" to returning visitors within the same session.
Multi-Location Services
Show the nearest office address, local phone number, and team member names based on visitor location. "Visit our Manchester office at 123 High Street" for Manchester visitors. Display location-specific service availability alongside images of the nearest branch.
Food and Restaurant
Use time-based scheduling to show "Breakfast specials until 11am" in the morning, "Lunch deals - order by 2pm" at midday, and "Book your table for tonight" in the evening. Pair these scheduled text updates with time-of-day food photography for a fully contextual experience.
Text Works Alongside Images and Video
The real power of the text content type is that it works within the same personalization framework as images and video. Every personalization rule you create in ConversionWax can include image, video, and text personalization together. This means you can create coordinated experiences where every element on the page tells the same personalized story.
A visitor from London arriving from your winter campaign sees a London winter hero image, a "Winter essentials - free London delivery" headline, and a "Shop the London collection" call-to-action. A visitor from Sydney arriving from your summer campaign sees a Sydney summer lifestyle image, a "Summer favourites - free AU shipping" headline, and a "Shop the summer range" CTA. Every visual and textual element works together because they are all managed from the same ConversionWax dashboard using the same personalization rules.
This unified approach to content personalization is what sets ConversionWax apart. Rather than using separate tools for image personalization, text personalization, and video personalization - each with their own dashboard, their own rule logic, and their own analytics - you manage everything from one platform. Images, video, and text all use the same geographic detection, the same URL variable parsing, the same viewport breakpoints, the same scheduling engine, and the same weather triggers. This consistency eliminates the coordination overhead that makes multi-element personalization impractical with separate tools.
Best Practices for the Text Content Type
Coordinate text with your visual personalization. The text content type is most effective when your text variants align with your image and video variants. If you are geotargeting a hero image to show London imagery to UK visitors, your headline should reference London or the UK as well. Mismatched text and imagery create a disjointed experience that undermines the personalization.
Start with your highest-impact elements. Headlines, CTAs, and shipping messages have the most direct impact on conversion. Begin with these elements, measure the results, and then expand to secondary text like trust signals, promotional banners, and supporting copy.
Use the same personalization segments for text and images. If you have created geographic segments for your image personalization (UK, US, Australia), use those same segments for your text content type. This keeps your personalization strategy organized and ensures that every content type is coordinated for each audience segment.
Leverage weather and time for contextual relevance. Text is particularly well-suited to weather and time-based targeting because messaging can be very specific. "Rainy day? Free indoor delivery in 2 hours" or "Lunchtime deal - order before 2pm" create urgency and relevance that static text cannot match. These contextual triggers work especially well when paired with weather-triggered or time-scheduled imagery.
A/B test text variants within segments. Use the built-in A/B testing to optimize your text for each targeting segment independently. The headline that converts best for UK visitors may not be the best performer for US visitors. Different markets respond to different messaging tones and value propositions. Test per segment for the best results.
Always set a strong default. Your default text variant serves visitors who do not match any personalization rule. Make your default text strong, globally appropriate, and conversion-focused. It should work well for any visitor from any context.
Frequently Asked Questions
How does the text content type work?
The text content type works the same way as images and video in ConversionWax. You create a personalization rule in the dashboard, choose the text content type, select the element on your page, add text variants with targeting conditions, and publish. The ConversionWax script on your site detects visitor context and swaps in the matching text variant automatically.
What personalization rules are available for text?
Every personalization rule available in ConversionWax works with text: geographic location (country, region, city), URL variables (UTM tags and custom parameters), viewport size, time-based scheduling with timezone support, weather conditions, session-based rules, and A/B testing. You can combine multiple rules for precise personalization.
Does text personalization affect SEO?
Search engines see your default text content because ConversionWax personalizes on the client side. Your default text remains fully indexable and SEO-friendly. Personalized variants are only shown to visitors based on their personalization segment. This means you can optimize your default text for search rankings while showing personalized versions to actual visitors.
Can I personalize text on Shopify?
Yes. ConversionWax works with Shopify and every other major website platform including WordPress, Magento, Squarespace, Wix, Webflow, and custom-built sites. The text content type requires no platform-specific plugins - just the standard ConversionWax script tag that you already use for image personalization.
Can I use the same personalization rules for text and images?
Yes. This is the recommended approach. Since text, images, and video all use the same personalization framework in ConversionWax, you can apply identical rules across all content types. This ensures coordinated personalization where every element on the page tells the same story for each visitor segment.
How do I measure text personalization performance?
ConversionWax tracks impressions and engagement for each text variant through the same analytics dashboard you use for images and video. When A/B testing, you can compare conversion metrics between text variants to identify the highest-performing messaging for each audience segment.
Is the text content type included in all plans?
Yes. The text content type is available on all ConversionWax plans, including the free Community plan. You can personalize text alongside images and video from the same dashboard with no additional cost or setup.
Related Features
Start personalizing text on your website today
14-day free trial - no credit card required.
Start Free Trial