Website performance optimization techniques to boost your online business

Page speed directly impacts conversions. A one-second delay in load time can reduce conversions by 7%. Google also uses Core Web Vitals as a ranking factor. Optimizing images, using lazy loading, and minimizing script overhead are essential practices for faster, higher-converting websites.

Start with your highest-traffic pages and optimize hero images and primary calls to action. Use A/B testing to compare variants and implement the winners. Adding personalization based on visitor location or campaign source typically delivers measurable conversion improvements within 2-4 weeks.

ConversionWax is a website personalization platform that swaps images, videos, and banners in real time based on visitor context. It supports targeting by geographic location, URL parameters, viewport size, time of day, and weather conditions. Setup requires a single JavaScript snippet with no code changes to your website.

No. ConversionWax is designed for marketers and business owners. You install one JavaScript snippet on your site, then manage all personalization rules through a visual dashboard. Upload images, set targeting rules, and activate campaigns without writing any code or involving developers.

ConversionWax works with any website that supports JavaScript, including Shopify, WordPress, WooCommerce, Magento, Squarespace, Wix, and custom-built sites. The integration requires adding a single script tag - no plugins or platform-specific installations needed.