About ConversionWax
Built from 18 Years of Real E-commerce Experience
ConversionWax wasn't born in a lab.
It was born in the trenches.
For nearly 18 years, we ran a full-scale e-commerce agency working with over 1,000 clients across platforms, industries, and growth stages - from early-stage DTC brands to established retailers pushing millions in revenue.
Across all of them, we kept seeing the same problem.
Websites were static.
Visitors were not.
Everyone talked about "personalization," but in practice it was:
- Too complex
- Too slow to implement
- Too dependent on developers
- Too hard to measure
Most teams ended up doing nothing - or worse, shipping something once and never touching it again.
The Problem We Saw Everywhere
No matter the client, the patterns were consistent:
- - Paid traffic landed on generic pages
- - Mobile users saw desktop-first experiences
- - Local visitors saw the same content as everyone else
- - Campaign messaging stopped at the ad, not the site
- - Teams couldn't prove what actually worked
We watched brands spend heavily to acquire traffic - then show the same experience to everyone.
That gap between who the visitor is and what the site shows is where conversions are lost.
Why We Built ConversionWax
ConversionWax exists to close that gap.
After nearly two decades of building, testing, and optimizing e-commerce sites, we realized the winning teams all did one thing well:
They made their site feel relevant.
Relevant to:
Where the visitor is
When they're visiting
How they're browsing
Why they arrived
So we built ConversionWax to make that possible without developers, without complexity, and without waiting weeks to launch.
What ConversionWax Does (At Its Core)
ConversionWax helps websites automatically adapt their on-site experience by:
Location
Down to the city level
Time of day
In the visitor's local time
Device & viewport
Mobile, tablet, desktop
URL variables
Campaigns, UTMs, custom parameters
You can personalize:
- Images and videos
- Headlines and messaging
- CTAs and destination links
And you can A/B test everything, while tracking:
All without touching code.
Built for Marketers, Not Just Engineers
We didn't design ConversionWax for theory.
We designed it for busy teams who need results.
That means:
If you've ever thought "this should be easier" - that's exactly why ConversionWax exists.
Our Philosophy
We believe:
Personalization should be practical, not magical
Relevance beats cleverness
Speed beats perfection
Measurement beats opinion
Most importantly, we believe your website should work as hard as your marketing does.
Where We're Headed
ConversionWax is just getting started.
Our goal is to help brands move from:
From
"Everyone sees the same thing"
To
"Every visit feels intentional"