A fast-growing SaaS company faced a challenge. While their website traffic numbers were impressive, they weren’t translating into demo signups, especially during evening hours. Despite a spike in website visitors after 5 pm, their (CTA), “Talk to Sales Now,” wasn’t resonating with this audience.
A mid-sized fashion retailer found itself stuck in a frustrating position. Despite driving solid ad traffic to their Shopify store, their conversion rates were plateauing, especially in certain regions. They offered stylish, high-quality apparel for all seasons.