Hyper-Local Marketing That Converts
Show customers content from THEIR city. Build local trust. Get more conversions.
ConversionWax delivers city-level personalization—automatically adapting your site imagery, messaging, and CTAs based on each visitor's location, time, device, and URL variables. No code required.
What is Hyper-Local Marketing?
Hyper-Local Marketing
Marketing that targets customers at the city level or below. Instead of broad regional messaging, hyper-local marketing delivers content specific to a visitor's city—showing Denver customers Denver-specific imagery, offers, and proof.
vs. Geo-Targeting
Traditional geo-targeting often stops at country or state level. Hyper-local goes deeper—to the city. This precision builds trust because customers see "you work in MY city" rather than "you work somewhere in my state."
Hyper-Local Personalization by Industry
See how hyper-local marketing works for your vertical. Each industry has unique opportunities to convert more with city-level relevance.
Local Services
Show city-specific before/after galleries. Build local trust with city-level proof.
Learn more →eCommerce
Display climate-appropriate products and city-trending items automatically.
Learn more →Retail Chains
Show in-store inventory by city. Drive foot traffic with local availability.
Learn more →Travel & Hospitality
Match destination imagery to traveler origin. Show events by city.
Learn more →Politics
Display local endorsements and city-specific events. Drive voter engagement.
Learn more →How Hyper-Local Personalization Works
ConversionWax detects four key visitor signals and instantly adapts your site content. No code required.
City-Level Location
Detect visitor city via IP geolocation. Show Denver customers Denver content.
Time of Day
Adapt messaging to visitor's local time. Morning vs afternoon vs evening experiences.
Device & Viewport
Optimize images and CTAs for mobile, tablet, or desktop automatically.
URL Variables
Personalize based on utm_campaign, utm_source, or custom parameters.
Measure Hyper-Local Lift
Built-in A/B testing lets you test city-level variations and track real performance data.
Track how many visitors see each personalized experience
Measure engagement with personalized CTAs and images
Calculate click-through rate per variant and city
See conversion lift vs control group
Average lift: 15-25% increase in bookings/conversions with city-level personalization
See How Hyper-Local Works for Your Industry
Start free. Show your top city first. See real conversion data within 2 weeks.