Hyper-Local Marketing for Political Organizations
Show local endorsements. Display city events. Increase volunteer sign-ups 30-40%.
A Denver voter lands on your site. They see Colorado Governor's endorsement, upcoming Denver rally, and Denver voting deadlines. Local credibility drives action.
How Hyper-Local Works for Political Organizations
ConversionWax delivers city-level political messaging. Show local leader endorsements, upcoming city events, relevant policy issues, and voting deadlines—all based on the voter's city.
- Display local leader endorsements by city
- Show upcoming events in voter's city
- Prioritize issues relevant to each city
- Target swing cities with urgency messaging
- Display city-specific voter registration deadlines
Use Cases
City-Level Leader Endorsements
Scenario: Presidential campaign in 8-state region
Result: Denver voters see Colorado Governor endorsement. Donation rate increases 22-28%.
City-Level Campaign Events
Scenario: Campaign with 30+ events across 12 cities
Result: Denver sees Denver rally. Volunteer sign-ups increase 30-40%.
City-Based Demographic Targeting
Scenario: Campaign with diverse voter coalition
Result: Show representation matching local demographics. Engagement increases 15-25%.
Swing City Urgency Targeting
Scenario: Identifying decision-making cities
Result: "Arizona decides this election. Your Phoenix vote matters." Donations increase 25-35%.
City-Level Issue Prioritization
Scenario: Different issues matter in different cities
Result: Denver sees climate policy. Detroit sees manufacturing jobs. Engagement increases 18-25%.
City-Level Voter Registration & GOTV
Scenario: Voter registration campaigns by city
Result: City-specific deadlines and locations. Registration increases 12-18%.
Measure Hyper-Local Lift
Built-in A/B testing lets you test city-level variations and track real performance data.
Track how many visitors see each personalized experience
Measure engagement with personalized CTAs and images
Calculate click-through rate per variant and city
See conversion lift vs control group
Average lift: 15-25% increase in bookings/conversions with city-level personalization
Frequently Asked Questions
How do I show local endorsements?
Upload endorsement imagery tagged by city. Denver voters see Colorado Governor. Phoenix voters see Arizona leaders. Local credibility drives trust.
Can I show events happening in a voter's city?
Yes. Tag events by city and date. "Rally in Denver Saturday" shown to Denver voters. Volunteer sign-ups increase 30-40%.
How does swing city targeting work?
Identify key decision-making cities. Show urgency messaging: "Your vote in Phoenix decides Arizona." Focus resources on swing markets.
Can I show different issues to different cities?
Absolutely. Denver sees climate policy. Detroit sees manufacturing. Miami sees hurricane preparedness. Issue-specific messaging drives engagement.
How do I display voter registration info by city?
Tag deadlines and locations by city. Denver voters see Denver deadlines. Clear local information removes barriers to participation.
What metrics do I get for political campaigns?
Track donation clicks, volunteer sign-ups, event registrations, and voter registration clicks—all segmented by city.
Show Voters Their City's Leaders and Events
Local credibility drives action. Start free.