Hyper-Local Marketing for Service Businesses
Show customers before/after work from THEIR city. Build local trust. Get 15-25% more bookings.
A homeowner in Denver lands on your site. They see Denver projects—not Phoenix or Vegas. They think "They work HERE" and call immediately. That's hyper-local marketing.
How Hyper-Local Works for Service Businesses
ConversionWax detects your visitor's city automatically. Denver visitors see your Denver before/after gallery. Phoenix visitors see Phoenix work. Each customer immediately sees proof you work in THEIR city.
- Upload before/after photos and tag by city (15 minutes)
- System detects visitor city via IP geolocation
- Display matching city gallery automatically
- A/B test different galleries and track which converts best
- See views, clicks, CTR, and booking lift per city
Use Cases
City-Specific Before/After Gallery
Scenario: Regional roofing company serving 6 Colorado cities
Result: Denver visitor sees Denver work. Booking inquiry rate increases 20-30%.
Multi-City Franchise Network Visibility
Scenario: Franchise with 25+ locations across 8 cities
Result: Each franchisee's city work featured. Foot traffic increases 15-20%.
Weather-Event Triggered City Marketing
Scenario: Roofing company after hail hits specific cities
Result: Show hail damage expertise to affected cities. Booking spikes 30-50%.
City-Specific Team Showcase
Scenario: Home service company with teams assigned to cities
Result: Customers see their city's team. Cancellation rate decreases 10-15%.
City-by-City Capacity Management
Scenario: Managing lead flow across multiple markets
Result: Reduce visibility in busy cities. Boost slow markets. Optimize revenue.
New Market Entry with City Proof
Scenario: Expanding from Denver to Phoenix
Result: Phoenix visitors see Phoenix gallery immediately. Faster market entry.
Measure Hyper-Local Lift
Built-in A/B testing lets you test city-level variations and track real performance data.
Track how many visitors see each personalized experience
Measure engagement with personalized CTAs and images
Calculate click-through rate per variant and city
See conversion lift vs control group
Average lift: 15-25% increase in bookings/conversions with city-level personalization
Frequently Asked Questions
How accurate is the city geolocation?
We use IP address geolocation—the same technology Google Maps uses. Accuracy is city-level, perfect for showing Denver customers Denver work and Phoenix customers Phoenix work.
Do I have to organize photos by city?
It takes about 15 minutes. Upload your existing before/after photos, tag each with the city (1-click tagging), and you're done. System organizes and displays them automatically.
What if I only service one city?
Perfect use case. Start with one city. As you expand, just add galleries for new cities. Easy to scale from single-market to multi-state.
How do I measure the booking increase?
You track bookings in your own system. ConversionWax shows views, clicks, and CTR per city. Most service companies see 15-25% increase within 1-2 weeks.
Can we change cities quickly?
Yes. Changes deploy immediately. Add/remove cities, toggle visibility, update galleries—all in real-time. Perfect for capacity management.
Does this work with our website platform?
Yes. ConversionWax works with Shopify, WooCommerce, WordPress, Webflow, custom sites—any website. One line of code, 15-minute setup.
Show Your Cities. Get More Bookings.
Start free. See results in 2 weeks. No credit card required.