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Playbook
Geo-Location Shipping Messaging: Cutoffs, Free Shipping & ETAs
Overview of the Problem Shoppers abandon carts when shipping feels uncertain. A “standard shipping 3–7 days” message is vague, untrustworthy, and creates doubt. Customers want to know: When will it arrive? Will I qualify for free shipping? What’s my cutoff time today? Generic shipping rules waste revenue: * Higher
Personalize Landing Images With UTM Parameters for Higher Conversions
Dynamically swap landing page hero images with UTM parameters. Boost CTR, cut bounce, and increase ROAS by matching ad creative to landing visuals.
Mobile Image Format Showdown
Test mobile-optimized images vs. non-optimized images and prove what actually lifts conversions.