Real-Time A/B Testing
Test headlines, offers, layouts, and CTAs with instant traffic splitting and real-time results—no complex tools required.
Why Traditional A/B Testing Is Broken
Traditional A/B testing tools are expensive, complex, and slow. You need a data scientist to set up tests, weeks to reach statistical significance, and dedicated engineering resources to implement changes. By the time you get results, the market has moved on.
Real-time A/B testing with ConversionWax is different: Set up tests in minutes, see results immediately, and implement winning variations without code deployments. Test faster, learn faster, and optimize continuously.
Setup Time
Create and launch tests in minutes, not days
Results
See conversion data as it happens, no waiting
Code Required
No developers needed to launch or update tests
What You Can A/B Test
Headlines & Value Props
Test different headline approaches to find what resonates most with your audience.
Version A: "Project Management Software for Teams"
Version B: "Stop Missing Deadlines—Manage Projects Better"
Call-to-Action Copy
Test different CTA phrases, button colors, and placement to maximize clicks.
Version A: "Start Free Trial" (blue button)
Version B: "Try Free for 14 Days" (green button)
Pricing & Offers
Test different pricing structures, discount amounts, and promotional messaging.
Version A: "$99/month—Start Today"
Version B: "First Month $49, then $99/month"
Social Proof Elements
Test which trust signals work best: customer logos, testimonials, usage stats, or awards.
Version A: "Trusted by 10,000+ businesses"
Version B: Customer logo grid (Microsoft, Nike, Airbnb)
Form Length & Fields
Test short forms vs. long forms, required fields, and progressive profiling approaches.
Version A: Email only (1 field)
Version B: Email, Name, Company (3 fields)
Hero Images & Visuals
Test different hero images, product screenshots, or lifestyle photography to see what converts better.
Version A: Product screenshot
Version B: Happy customer using product
Real A/B Testing Success Stories
SaaS Headline Test: +41% Conversion
A project management SaaS company tested two headline approaches: feature-focused ("All-in-one project management") vs. benefit-focused ("Stop missing deadlines"). The benefit-focused headline won with 41% higher trial signups.
E-commerce CTA Test: +28% Add-to-Cart
An online retailer tested "Add to Cart" vs. "Add to Bag" vs. "Buy Now" as their primary CTA. "Add to Bag" won with 28% more clicks, particularly among mobile shoppers.
Lead Form Test: +52% Submissions
A B2B company tested a 5-field form vs. a 2-field form (email + company name only). The shorter form increased submissions 52%, and lead quality remained the same as they qualified leads in follow-up emails.
How Real-Time A/B Testing Works
Create Test Variations
Write 2-3 variations of the element you want to test (headline, CTA, image, etc.).
Set Up Traffic Split
Configure ConversionWax to split traffic evenly (50/50, 33/33/33) across your test variations.
Launch and Monitor
Test goes live immediately. Monitor real-time conversion data to see which variation performs best.
Implement Winner Instantly
When you have a clear winner, switch all traffic to the winning variation with one click—no code deployment required.
A/B Testing Best Practices
- ✓ Test one variable at a time: If you change the headline AND the CTA, you won't know which caused the lift.
- ✓ Run tests long enough: Wait for at least 100-200 conversions per variation before declaring a winner.
- ✓ Test high-impact elements first: Headlines, CTAs, and pricing have bigger impact than button colors.
- ✓ Document and learn: Keep a testing log so you build institutional knowledge about what works for your audience.
Start Testing in Minutes
No expensive tools, no complex setup. Launch your first A/B test today.
Try It Live