Visual Continuity from
Ad to Landing Page
Match your landing page hero images, product photos, and banner visuals to your ad campaign UTM parameters. Create seamless visual experiences that convert.
Part of our Real-Time Visual Personalization platform
The Problem
You spend thousands on targeted ad campaigns, crafting specific creatives for different audiences, regions, and offers. But when visitors click through, they land on generic pages with mismatched visuals.
A visitor clicks an ad featuring outdoor adventure imagery, then lands on a page showing urban lifestyle photos. The disconnect breaks trust and kills conversions.
Traditional solutions require creating dozens of separate landing pages, each with its own URL, maintenance burden, and tracking complexity.
The Solution
ConversionWax detects UTM parameters from your ad campaigns and instantly swaps landing page images to match. One URL, unlimited visual variations.
When someone clicks your Facebook ad with utm_campaign=summer-adventure, your landing page hero image automatically swaps to show summer adventure imagery. When they click your Google ad with utm_campaign=winter-escape, the same page shows winter imagery.
Maintain one landing page. Track one URL. Get perfect visual alignment with every campaign.
How Campaign Visual Swaps Work
Powerful targeting capabilities that automatically adapt your visual assets based on campaign parameters.
UTM Detection
Automatically detects utm_campaign, utm_source, utm_medium, and custom parameters from your ad links.
Visual Swapping
Swap hero images, product photos, banner visuals, and more based on which campaign brought the visitor.
One Landing Page
Maintain a single landing page URL with unlimited visual variations. No more creating dozens of separate pages.
Instant Updates
Visual changes happen in milliseconds. No page reload, no flicker, just instant image adaptation.
Works With Your Platform
ConversionWax delivers real-time visual personalization across multiple platforms. View all supported platforms →
Campaign Visual Personalization Use Cases
Real-world examples of how businesses use campaign-based visual swaps to increase conversions.
E-commerce Promotions
Black Friday campaign shows doorbusters. Cyber Monday campaign shows tech deals. Same landing page, perfect visual match.
Multi-Region Campaigns
Facebook ads target Northeast with winter imagery. Google ads target Southwest with summer visuals. Landing page adapts to each.
Product Line Targeting
Running ads for three product categories? Show category-specific hero images when visitors land, based on which ad they clicked.
Audience Segmentation
Ads targeting parents show family imagery on landing page. Ads targeting singles show individual lifestyle photos automatically.
Seasonal Campaigns
Holiday campaign UTMs trigger festive imagery. Back-to-school UTMs show student-focused visuals. Perfect alignment every time.
Channel-Specific Visuals
LinkedIn traffic sees professional B2B imagery. Instagram traffic sees lifestyle-focused product photos based on utm_source.
Setup in Minutes
Start personalizing your landing page visuals by campaign in four simple steps.
Install ConversionWax Script
Add one line of code to your website. Works on any platform including Shopify, WordPress, custom builds.
Upload Image Variants
Upload alternative hero images, product photos, and banner visuals for each campaign you want to target.
Map UTM Parameters
Connect each image variant to specific UTM parameters using ConversionWax's visual rule builder.
Launch Campaigns
Your landing page automatically adapts visuals based on which campaign brings each visitor. Watch conversions increase.