CTR Analysis: Know Which Visuals Drive Clicks
Click-through rate is the first signal of visual effectiveness. Track CTR for every image, compare across segments, and optimize for engagement.
Start Tracking CTR FreeWhen to Analyze CTR
Hero Image Optimization
Your homepage hero is the first impression. CTR analysis reveals whether it's compelling visitors to act.
Banner Performance Monitoring
Promotional banners need to earn clicks. Track CTR to know which designs and messages resonate.
Product Image Comparison
Which product shots drive the most product page visits? CTR data shows what catches shopper attention.
Early A/B Test Indicators
CTR is a leading indicator. Before conversion data rolls in, CTR shows which variants are engaging visitors.
How ConversionWax Tracks CTR
Automatic Click Detection
Every click on ConversionWax-managed images is tracked automatically. No additional code required.
Impression Counting
We track not just clicks but impressions-when a visitor actually sees the image (viewport visibility).
Segment Attribution
CTR data is segmented by traffic source, viewport, location, and any custom dimensions you define.
Real-Time Dashboard
Watch CTR update in real-time. Compare variants side-by-side. Spot trends as they emerge.
CTR Analysis Use Cases
Hero Image CTR
Track how often homepage heroes drive CTA clicks. Benchmark against industry averages.
Category Banner CTR
Which category banners drive the most category page traffic? Optimize navigation imagery.
Product Grid CTR
Measure which product images in grids get clicked most. Guide photography decisions.
Mobile vs. Desktop CTR
Compare engagement across viewport sizes. Are mobile users clicking different visuals?
Campaign Landing Page CTR
Track visual engagement on campaign-specific pages. Tie CTR to campaign performance.
Personalized vs. Generic CTR
Compare CTR on personalized images against generic fallbacks. Prove personalization impact.
Key CTR Metrics
Primary Metrics
- CTR percentage (clicks / impressions × 100)
- Absolute click count per image
- CTR comparison vs. control/baseline
Segment Analysis
- CTR by viewport (mobile/tablet/desktop)
- CTR by traffic source
- CTR trend over time
CTR Analysis FAQ
What's a good CTR for hero images?
Varies by industry, but hero CTRs typically range 2-8%. Your own baseline is most meaningful-focus on improvement over time.
How is an impression defined?
An impression counts when at least 50% of the image enters the viewport. No phantom impressions from never-seen below-fold images.
Can I track CTR on non-clickable images?
Yes. We track click attempts even if the image isn't linked. This reveals user intent and can inform design decisions.
How does CTR relate to conversions?
CTR is a leading indicator. High CTR with low conversions suggests engaging imagery but poor downstream experience. Analyze both.
Can I set CTR alerts?
Yes. Configure alerts for significant CTR changes-drops below threshold or spikes that warrant investigation.
Does CTR tracking affect page performance?
No. Click and impression tracking uses lightweight event listeners. No impact on page load speed or image rendering.
Know What Gets Clicked
Track CTR on every image. Free to start, insights included.
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