Measurable Personalization: Prove Every Visual Delivers
Every image swap in ConversionWax generates performance data. Run A/B tests, track variant winners, measure conversion lift, and prove ROI-all from one dashboard.
Start Measuring FreeHow Measurable Personalization Works
Configure Variants
Upload multiple image versions. Set traffic splits (50/50, 70/30, etc.) or let our algorithm find winners automatically.
Track Engagement
Every visitor interaction is recorded. Track impressions, clicks, scroll depth, and downstream conversions.
Declare Winners
Statistical significance calculated automatically. Promote winners, archive losers, iterate on new hypotheses.
Common Testing Plays
Hero Image A/B Tests
Test lifestyle vs. product-focused hero images. Find what drives conversions.
Personalization vs. Generic
Measure lift from personalized visuals against default images.
Creative Fatigue Detection
Monitor when high-performers start declining. Rotate fresh visuals before burnout.
Segment-Specific Testing
Run different tests for mobile vs. desktop, or by traffic source.
Who Measurable Personalization Is For
Data-Driven Marketers
Turn gut feelings into validated decisions with real engagement data.
E-commerce Teams
Prove that visual personalization drives revenue, not just engagement.
Agencies & Consultants
Show clients exactly what's working with exportable reports and dashboards.
What ConversionWax Measures
Click-through rates per variant and segment
Conversion improvement over control
Statistical confidence levels
Revenue attributed to visual changes
Explore Measurable Personalization Tactics
Image A/B Testing
Split traffic between visual variants. Find winners fast.
Variant Performance Tracking
Monitor which images drive engagement across segments.
Conversion Lift Measurement
Quantify revenue impact from personalized visuals.
CTR Analysis
Track click-through rates by image, segment, and context.
Personalization Analytics
Unified dashboard for all visual personalization metrics.
Frequently Asked Questions
How long until I see statistically significant results?
Depends on traffic volume. Most tests reach 95% confidence within 1-2 weeks on moderate-traffic sites (5,000+ visitors/week).
Can I integrate with my existing analytics?
Yes. ConversionWax sends events to Google Analytics, Segment, and other platforms. Export data via API for custom dashboards.
What conversion events can I track?
Clicks, form submissions, purchases, sign-ups-any event you fire. Plus automatic scroll depth and time-on-page tracking.
How do you handle sample size calculations?
Automatic. We calculate minimum sample sizes based on your baseline conversion rate and desired lift detection.
Can I run multiple tests simultaneously?
Yes. Run tests on different page elements without interference. Our system handles traffic allocation intelligently.
What's the difference between A/B testing and personalization?
A/B testing finds the single best variant for everyone. Personalization shows different variants to different segments. ConversionWax does both.
Start Measuring Visual Impact Today
Free plan includes A/B testing. No credit card required.
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