Mobile Personalization
Optimize every aspect of the mobile experience-images, CTAs, layouts, and links.
When to Use Mobile Personalization
Mobile accounts for over 60% of web traffic but often converts at half the rate of desktop. The problem isn't mobile users-it's that most sites serve a shrunken desktop experience instead of a truly mobile-optimized one.
- ✓ Your mobile conversion rate lags behind desktop
- ✓ Mobile bounce rates are higher than you'd like
- ✓ You're running paid campaigns that drive mobile traffic
- ✓ Your product or service has mobile-specific use cases
How ConversionWax Implements Mobile Personalization
📡 Signals Detected
Viewport width under 768px, touch capability, device orientation (portrait/landscape).
🎨 Variants Shown
Portrait-oriented hero images, thumb-friendly CTAs, simplified layouts, click-to-call buttons, mobile-specific offers.
🔗 Links Personalized
App store links, tel: links for phone numbers, SMS links for text-based CTAs.
📈 Optimization
Track mobile-specific CTR, conversion rates, and bounce rates. A/B test mobile variants independently.
Mobile Personalization Use Cases
Mobile-First Hero Images
Before: Landscape hero cropped awkwardly on mobile.
After: Portrait-oriented image designed specifically for vertical scrolling.
Click-to-Call CTAs
Before: "Contact us" form on mobile.
After: "Tap to call" button that dials directly-reducing friction to zero.
Simplified Product Displays
Before: Desktop grid crammed onto small screen.
After: Single-column swipeable product cards optimized for thumb navigation.
App Download Prompts
Before: Generic "Get our app" banner for everyone.
After: Mobile visitors see prominent app install CTAs with direct store links.
Location-Aware Mobile Experiences
Before: Same content for all mobile users.
After: Mobile visitors see "Find nearest store" with tap-to-navigate directions.
Compressed Assets for Speed
Before: Same large images loaded on 4G connections.
After: Lightweight, optimized images that load fast on any connection.
Frequently Asked Questions
Does this replace responsive design?
No. Your CSS handles layout; ConversionWax personalizes content within that layout-different images, CTAs, and links for mobile.
Will mobile personalization slow down my site?
No. It can actually speed things up by serving compressed, mobile-optimized images instead of large desktop assets.
Can I test different mobile experiences?
Yes. Use device-aware A/B testing to test variants specifically on mobile traffic.
How do I measure mobile conversion improvement?
ConversionWax tracks views, clicks, CTR, and conversions per device type. See exactly how mobile personalization impacts results.
Can I combine mobile targeting with UTM personalization?
Yes. Create rules like "mobile + Facebook traffic" or "mobile + retargeting" for precise experiences.
What about tablets-are they treated as mobile?
You control the breakpoints. Treat tablets as mobile, desktop, or their own category with unique rules.