Personalization Analytics: Your Visual Performance Command Center

Stop jumping between tools. See all visual personalization metrics-tests, segments, lift, ROI-in one unified dashboard built for marketers.

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When to Use Personalization Analytics

Daily Performance Monitoring

Start your day with a clear view of visual performance. Spot issues early, celebrate wins, and know what needs attention.

Stakeholder Reporting

Generate reports that show the full picture of visual personalization impact. Export data for presentations and reviews.

Test Management

See all running tests at a glance. Know which are approaching significance, which need more traffic, which are ready to call.

Strategic Planning

Use historical data to plan future personalization initiatives. Know what's worked, what hasn't, and where to invest next.

What's in the ConversionWax Dashboard

1

Overview Panel

Total impressions, clicks, conversions, and revenue impact at a glance. Compare to previous period instantly.

2

Test Status Center

All active tests with live results. See confidence levels, projected winners, and recommended actions.

3

Segment Performance Grid

Compare personalization lift across segments: traffic sources, viewports, locations, campaigns.

4

ROI Calculator

Real-time calculation of attributed revenue from visual personalization. Project annual impact.

Analytics Dashboard Use Cases

Executive Dashboards

High-level metrics for leadership. Revenue impact, conversion lift, and program health at a glance.

Optimization Team Views

Detailed test performance for CRO specialists. Statistical data, segment breakdowns, hypothesis tracking.

Campaign Manager Reports

Track visual performance tied to specific campaigns. Know which creative approaches drive results.

Agency Client Reporting

White-label reports for client presentations. Show the value your personalization delivers.

Product Team Insights

Understand which visual treatments work for different user segments. Inform product decisions with data.

Quarterly Business Reviews

Historical trend analysis for strategic planning. Document wins and learnings over time.

Key Dashboard Metrics

Health Metrics

  • Total personalized impressions
  • Active test count and status
  • Overall conversion lift percentage

Business Metrics

  • Attributed revenue (period and cumulative)
  • Incremental conversions count
  • ROI on personalization investment

Personalization Analytics FAQ

Can I create custom dashboard views?

Yes. Build custom views focused on the metrics that matter to you. Save and share views with team members.

How often does dashboard data refresh?

Near real-time for engagement metrics (impressions, clicks). Conversion data refreshes hourly. Revenue attribution updates daily.

Can I export reports?

Yes. Export to CSV, PDF, or connect via API. Schedule automated reports to stakeholders.

Does the dashboard integrate with other analytics tools?

Yes. Push events to Google Analytics, Segment, Amplitude, and more. Pull data via API for custom BI dashboards.

What historical data is available?

Depends on plan. Free: 30 days. Growth: 90 days. Enterprise: unlimited. Historical data is crucial for trend analysis.

Can multiple team members access the dashboard?

Yes. Invite team members with role-based access. Admins, editors, and viewers see appropriate metrics.

Your Personalization Command Center Awaits

All your visual metrics in one place. Free dashboard included.

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