Variant Performance Tracking: Know Which Visuals Win
Every image variant tells a story. Track performance across segments, spot trends over time, and know exactly which visuals drive your business.
Start Tracking FreeWhen to Track Variant Performance
Post-Test Monitoring
After declaring an A/B test winner, continue monitoring. Performance can change as audience composition shifts.
Personalization Optimization
When running personalized visuals by segment, track which segments see the biggest lifts.
Creative Refresh Planning
Spot declining performance before it impacts conversions. Know when to rotate in fresh visuals.
Multi-Campaign Management
Running multiple campaigns? Track visual performance across all of them from one dashboard.
How ConversionWax Tracks Variant Performance
Automatic Event Capture
Every impression, click, and conversion is logged automatically. No additional tracking code needed.
Segment Attribution
Performance data is tagged by segment: traffic source, viewport size, location, and custom dimensions.
Trend Analysis
Time-series charts show performance changes. Spot fatigue, seasonality effects, and unexpected shifts.
Automated Alerts
Get notified when variant performance changes significantly. Catch issues before they impact revenue.
Variant Tracking Use Cases
E-commerce Hero Monitoring
Track hero image performance across product categories. Know which visual styles resonate where.
Campaign Visual Attribution
Connect landing page visual performance to campaign ROI. Know which creatives pull weight.
Seasonal Performance Comparison
Compare visual performance year-over-year. Build a playbook for recurring seasonal moments.
Geo-Performance Analysis
See which visuals work in different regions. Guide localization decisions with data.
Device Segment Tracking
Monitor mobile vs. desktop performance separately. Optimize for each context.
Creative Fatigue Detection
Watch for declining CTR on long-running visuals. Rotate before performance craters.
Key Metrics for Variant Performance
Engagement Metrics
- Click-through rate by variant
- Scroll depth correlation
- Time on page impact
Trend Indicators
- Week-over-week performance change
- Segment-specific trends
- Fatigue indicators (declining performance)
Variant Performance Tracking FAQ
How granular can I segment performance data?
As granular as you need. Filter by traffic source, UTM parameters, location, viewport, time of day, and custom dimensions you define.
Can I export variant performance data?
Yes. Export to CSV, connect via API, or push events to your analytics platform for custom reporting.
How far back does historical data go?
Depends on your plan. Free plans retain 30 days. Paid plans offer 90 days to unlimited retention.
What triggers a performance alert?
Configurable thresholds. Default: alert when variant CTR drops 20% below its 7-day average. Adjust as needed.
Can I compare variants across different tests?
Yes. Cross-test comparison helps identify winning visual themes that work across contexts.
Does tracking work with personalized (non-A/B) images?
Absolutely. Every visual swap is tracked, whether it's from an A/B test or rule-based personalization.
Track Every Visual's Impact
Know which images drive your business. Free plan includes full tracking.
Start Tracking Free