ConversionWax vs Google Optimize: What to Use Now That Optimize Is Gone

Google Optimize Is Gone. Here's What Changed.

Google Optimize was free, integrated with Google Analytics, and good enough for basic A/B tests. Millions of sites used it. When Google pulled it, teams had three options: pay for an enterprise tool like Optimizely, hack together something with GA4 audiences, or find a mid-market replacement.

Most teams don't need an enterprise testing suite. They need to test a few variations, see which one performs better, and move on. That's what ConversionWax does - plus visual personalization features that Google Optimize never offered.

What ConversionWax Adds Beyond Google Optimize

Visual asset personalization. Google Optimize could swap text and run redirect tests. ConversionWax swaps images, videos, and banners based on visitor context - location, campaign source, time of day, weather. This is a category Google Optimize never entered.

Geo-targeting. Show different hero images to visitors in London vs. New York. Google Optimize could segment by geography in reports, but couldn't dynamically swap content by location.

Campaign scheduling. Set a banner to go live Friday at midnight and expire Monday morning. Google Optimize had no scheduling capability.

Built-in asset management. Upload images, generate new ones with AI, manage versions. No more bouncing between your testing tool and a separate asset pipeline.

A/B testing per banner. Every banner variant runs a split test with click and conversion tracking. Available on Growth ($49/month) and above.

What Google Optimize Did Better

Google Optimize was free. ConversionWax starts at $19/month, with A/B testing on the Growth plan at $49/month.

Google Optimize had native Google Analytics integration - experiment results showed up directly in your GA reports. ConversionWax has its own analytics dashboard, which is focused on banner performance (clicks, renders, conversions by variant and viewport).

If you only needed basic A/B text tests and you already had GA set up, Google Optimize was hard to beat on convenience. But it's gone, and the replacement options from Google (GA4 audiences + manual implementation) aren't really a replacement.

Frequently Asked Questions