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Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more āConversionWax vs Webflow Optimize: Works Anywhere vs. Webflow Only
Webflow Optimize is built into Webflow's enterprise tier - AI-powered A/B testing and personalization for Webflow sites. ConversionWax works on any website (Shopify, WordPress, custom builds, and yes, Webflow too) starting at $19/month. If your site runs on Webflow and you're already on their enterprise plan, Optimize is native. If you want something that works across platforms, read on.
Start Your Free 14-Day TrialThe Core Difference: Platform Lock-in vs. Flexibility
Webflow Optimize only works on Webflow-hosted sites. It's tightly integrated with the Webflow Designer and CMS, which makes setup frictionless if you're already in that ecosystem. The AI engine automatically suggests and runs tests based on your site data.
ConversionWax is platform-agnostic. One embed script works on Shopify, WordPress, Webflow, Squarespace, or any custom-built site. If you run multiple properties on different platforms, you manage all of them from one dashboard.
This matters most for agencies and multi-brand teams. If every site you manage is on Webflow Enterprise, Optimize is native and convenient. If you have a Shopify store, a WordPress blog, and a Webflow marketing site, ConversionWax covers all three.
Why Teams Pick ConversionWax
Works on any platform. Shopify, WordPress, Webflow, Squarespace, custom sites. One script tag, no platform dependency.
Transparent pricing. Starts at $19/month (Starter), $49/month (Growth with A/B testing), $149/month (Professional). Webflow Optimize requires the Webflow Enterprise plan, which starts in the thousands per year.
Visual asset personalization. ConversionWax specializes in image and video swaps based on location, URL parameters, time, and weather. Webflow Optimize focuses on page-level A/B testing.
Geo-targeting and scheduling. Show different hero images to visitors in different countries. Schedule seasonal banners to go live automatically. These are core features in ConversionWax, not available in Webflow Optimize.
When Webflow Optimize Wins
If your entire web presence is on Webflow and you're already on their Enterprise plan, Optimize gives you native A/B testing without adding another tool. The AI-driven optimization runs experiments automatically, which saves time if you don't have a dedicated CRO person.
Webflow Optimize can test full page layouts and content changes within the Webflow Designer. ConversionWax focuses specifically on visual asset swaps - it won't rearrange your page structure or rewrite text.
For Webflow-native teams that want set-it-and-forget-it testing within their existing workflow, Optimize is the simpler path.
Frequently Asked Questions
Does ConversionWax work on Webflow sites?
Yes. Add the embed script to your Webflow site's custom code section. It works the same as on any other platform.
What does Webflow Optimize cost?
Webflow Optimize is included with the Webflow Enterprise plan. Enterprise pricing is custom and typically starts at several thousand dollars per year.
Can ConversionWax do full page A/B tests like Webflow Optimize?
ConversionWax A/B tests visual assets - images, banners, and videos. It doesn't test full page layouts. A/B testing is available on the Growth plan ($49/month) and above.
What does the free trial include?
14 days, full feature access, no credit card. Start here.
Website personalization that works for marketing teams.
Geo-targeting, A/B testing, scheduling, and analytics - self-serve, no sales call, starting at $19/month.
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