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Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Webflow Optimize is locked to Webflow Enterprise. If you want A/B testing and visual personalization that works on Shopify, WordPress, Webflow, or any other platform - without enterprise pricing - ConversionWax is the alternative.
Start Your Free 14-Day TrialWebflow Optimize is a solid tool if you're already paying for Webflow Enterprise. But three things push teams to look elsewhere:
Platform lock-in. It only works on Webflow. If you have a Shopify store, a WordPress blog, or plan to migrate away from Webflow, your optimization tool comes with you only if it's platform-independent.
Enterprise pricing. Webflow Enterprise plans start at several thousand dollars per year. If your site doesn't need Enterprise features beyond Optimize, you're paying a premium for a testing tool.
Limited personalization. Webflow Optimize focuses on page-level A/B testing with AI. It doesn't offer geo-targeting, campaign scheduling, weather-based triggers, or visual asset swaps based on URL parameters.
Any platform. One script tag on Shopify, WordPress, Webflow, Squarespace, or custom builds. Manage all your sites from one dashboard.
Visual personalization. Swap images, banners, and videos based on visitor location, campaign source, time of day, or weather. Webflow Optimize doesn't do this.
Transparent pricing. $19/month (Starter), $49/month (Growth with A/B testing), $149/month (Professional). No enterprise sales process.
Campaign scheduling. Set promotions to go live and expire on specific dates. Automate your seasonal and holiday campaigns.
Yes. Add the script to Webflow's custom code section. Works the same as any other platform.
ConversionWax A/B tests visual assets (images, banners, videos), not full page layouts. If you need to test entire page structures, Optimizely or VWO are better fits.
Starter is $19/month. Growth with A/B testing is $49/month. Professional is $149/month. Premier with unlimited pageviews is $299/month. See all plans.
Geo-targeting, A/B testing, scheduling, and analytics - self-serve, no sales call, starting at $19/month.
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