Campaign-Driven Personalization
Visitors see landing page content that matches the campaign that brought them there.
Instead of static pages, messaging and visuals adapt based on UTM parameters, ad sources, and custom query strings-eliminating message mismatch and boosting conversions.
Why Campaign Personalization Converts
Eliminates Message Mismatch
When your ad says one thing and your landing page says another, visitors bounce. Campaign personalization ensures perfect continuity.
Improves ROAS
Higher relevance means better Quality Scores, lower CPCs, and more conversions per dollar spent on paid traffic.
Reduces Bounce Rates
Visitors from email, influencers, or ads see exactly what they expect-reducing confusion and drop-off.
Increases Relevance
Every traffic source gets content tailored to their intent-paid, organic, email, social, or referral.
How Campaign Personalization Works
Detect Campaign Signals
ConversionWax reads UTM parameters (utm_campaign, utm_source, utm_medium) and custom query strings the moment a visitor lands.
Match to Variants
Based on the detected parameters, the right headline, hero image, CTA, and offer are instantly selected from your pre-configured variants.
Optimize Over Time
Track views, clicks, and CTR per variant. Use built-in A/B testing to continuously improve campaign performance.
Common Campaign Personalization Plays
Match headline and hero image to ad copy
Mirror the exact messaging from your Google or Facebook ad on the landing page.
Change CTAs based on campaign intent
Top-of-funnel traffic sees "Learn More" while bottom-funnel sees "Buy Now."
Personalize offers for VIP or seasonal campaigns
Flash sale visitors see urgency messaging; VIP email recipients see exclusive deals.
Show urgency for time-bound campaigns
Countdown timers and "limited time" messaging for campaign-specific promotions.
Route influencer traffic to custom experiences
Each influencer's audience sees content tailored to that creator's brand.
Personalize by paid traffic intent
Brand search visitors see different content than competitor keyword visitors.
Who This Is For
Performance Marketers
Running paid campaigns on Google, Meta, or TikTok who need landing pages that match ad creative.
Email Marketers
Sending segmented campaigns who want landing pages that continue the email's message.
Partnership Teams
Working with influencers, affiliates, or partners who need custom landing experiences.
What We Measure
Track impressions per campaign variant
Measure CTA engagement by source
Compare click-through rates across campaigns
Prove ROI with conversion lift data
Without measurement, personalization is guesswork. ConversionWax tracks every variant so you know exactly what's working.
Explore Campaign Personalization Solutions
UTM-Based Personalization
Swap headlines, images, and offers based on utm_campaign, utm_source, and utm_medium parameters.
Learn more →Ad-to-Landing-Page Matching
Automatically match landing page content to the ad creative that brought each visitor.
Learn more →Email Campaign Landing Pages
Create landing pages that continue the conversation from your email campaigns.
Learn more →Influencer Landing Pages
Give each influencer's audience a custom experience without building separate pages.
Learn more →Paid Traffic Personalization
Personalize by traffic intent-brand vs. competitor keywords, retargeting vs. prospecting.
Learn more →Frequently Asked Questions
Does this replace my CMS?
No. ConversionWax works on top of your existing CMS (Shopify, WordPress, Webflow, etc.). It's a lightweight script that personalizes content without changing your tech stack.
Will this hurt my SEO?
No. Personalization happens client-side after the page loads. Search engines see your default content, and users see personalized content. No cloaking, no penalties.
How fast can this be implemented?
Most teams are live within a day. Add our script, configure your UTM rules, and you're personalizing. No developers required.
Do I need developers?
No. ConversionWax is built for marketers. Point-and-click setup, visual editors, and no-code configuration throughout.
Can this work with my paid ads?
Absolutely. That's the primary use case. Any UTM parameter you add to your ad URLs can trigger personalization rules.
How do I prove lift?
Built-in analytics show views, clicks, CTR, and conversion lift per variant. Run A/B tests to validate which personalization rules perform best.
Explore Other Personalization Solutions
Stop Wasting Ad Spend on Generic Landing Pages
Match your landing pages to every campaign in minutes-no developers required.