The complete guide
Website Personalization
What it is, why it works, and where to start.
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Use Cases
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Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
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Proven plays for every industry
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Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →Influencer Landing Pages
Give each influencer's audience a custom experience without building separate pages.
When to Use Influencer-Specific Landing Pages
Influencer audiences are different. Someone coming from a tech reviewer expects a different experience than someone from a lifestyle blogger. Personalized landing pages let you tailor the experience to each creator's audience without the overhead of building dozens of custom pages.
- ✓ You work with multiple influencers across different niches
- ✓ You want to track performance per influencer
- ✓ You offer creator-specific discount codes or offers
- ✓ You need to scale influencer partnerships without scaling pages
How ConversionWax Implements Influencer Personalization
📡 Signals Detected
Influencer ID, creator name, platform source, campaign code-any parameter the influencer's link contains.
🎨 Variants Shown
Creator's name in headline ("As seen on [Creator]'s channel"), creator-specific imagery, custom discount codes, relevant social proof.
📈 Optimization
Track conversions per influencer. Compare performance across creators to optimize partnership spend.
Influencer Landing Page Use Cases
Creator-Branded Experience
Before: Generic landing page for all influencer traffic.
After: "Welcome from [Creator]'s community! Use code CREATOR20 for 20% off."
Niche-Specific Messaging
Before: Same benefits highlighted for all audiences.
After: Tech influencer traffic sees performance specs; lifestyle influencer traffic sees aesthetic benefits.
Platform-Aware Content
Before: Same page for YouTube, TikTok, Instagram traffic.
After: TikTok traffic sees short-form testimonials; YouTube traffic sees longer-form case studies.
Exclusive Offers by Creator
Before: Manually update pages for each creator's promo.
After: Each creator's link automatically shows their specific offer.
Social Proof Matching
Before: Generic testimonials for all visitors.
After: Beauty influencer traffic sees beauty-focused reviews; fitness influencer traffic sees athletic testimonials.
Attribution and ROI Tracking
Before: Hard to measure which influencers drive real conversions.
After: Clear view of views, clicks, and conversions per creator.
Frequently Asked Questions
How do I give influencers their custom links?
Add a simple parameter to your URL: yoursite.com/product?creator=InfluencerName. Share that link with each creator.
Can I add new influencers without development work?
Yes. Create new personalization rules in minutes. No code changes, no page rebuilds.
How granular can the personalization get?
As granular as you want. Personalize by individual creator, by creator category, by platform, or by campaign.
Can I track affiliate commissions through this?
ConversionWax tracks conversions per creator. Integrate with your affiliate platform for commission calculation.
What if an influencer's audience is on multiple devices?
Combine influencer personalization with device-specific experiences for maximum relevance.
Can I A/B test which landing page works best per influencer?
Yes. Use built-in A/B testing to test variants within each influencer's traffic.
Related Campaign Personalization Solutions
Scale Influencer Partnerships Without Scaling Pages
One page, infinite personalized experiences for every creator.
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