Email Campaign Landing Pages
Create landing pages that continue the conversation from your email campaigns.
When to Use Email-Specific Landing Pages
Your email got the click. Now what? If the landing page doesn't continue the email's conversation, you've lost the momentum. Email campaign landing pages ensure seamless continuity from inbox to conversion.
- ✓ You're sending segmented campaigns to different audiences
- ✓ You're running promotions exclusive to email subscribers
- ✓ You want to reference the email content on the landing page
- ✓ You need to track email-to-conversion attribution
How ConversionWax Implements Email Page Personalization
📡 Signals Detected
Email campaign ID, segment name, subscriber type, or custom parameters your ESP passes via URL.
🎨 Variants Shown
Headlines that reference the email subject, images that match email creative, offers exclusive to email subscribers.
📈 Optimization
Track conversion rates per email campaign. A/B test landing page variants for each segment.
Email Landing Page Use Cases
Welcome Series Continuity
Before: Welcome email links to generic homepage.
After: "Welcome, new subscriber! Here's your exclusive 20% off" with the same offer from the email.
Segment-Specific Content
Before: Same page for all email segments.
After: VIP customers see premium tier content; new subscribers see starter content.
Cart Abandonment Recovery
Before: "Come back" email links to cart.
After: Landing page shows the exact items abandoned plus a time-limited discount.
Re-engagement Campaigns
Before: "We miss you" email to standard page.
After: Page acknowledges their absence: "It's been a while-here's 30% off to welcome you back."
Product Launch Exclusives
Before: Email announces launch, links to regular product page.
After: Email subscribers see "Early Access" badge and subscriber-only pricing.
Newsletter Content Matching
Before: Blog post links from newsletter look like any other visit.
After: "As a newsletter subscriber, you might also like..." related content section.
Frequently Asked Questions
Does this work with my ESP (Klaviyo, Mailchimp, etc.)?
Yes. Any ESP that lets you add URL parameters to links works with ConversionWax. Most ESPs support this natively.
Can I personalize by individual subscriber data?
You can pass any data your ESP makes available-segment, purchase history, subscriber date, etc.-via URL parameters.
How do I track email-to-conversion?
ConversionWax tracks views, clicks, and conversions per email campaign/segment, giving you clear attribution data.
Can I show subscriber-only content?
Yes. Create variants that only show when the email-specific parameter is present. Everyone else sees default content.
What if someone shares the personalized link?
You control the behavior. Show personalized content to anyone with the link, or restrict based on additional verification.
Can I combine email personalization with device targeting?
Yes. Layer rules to show mobile-optimized content to email subscribers on phones, desktop content to those on laptops.