Show travel insurance upsells more prominently to international travelers or those booking high-value trips from specific markets.
Detect concerts, sports games, conferences in visitor's city and promote hotel packages near those events.
Show 'Book tonight, save 30%' urgency for same-week searches, 'Early bird: Book 60 days out' for advance planners.
Promote warm beach destinations to visitors in cold climates during winter, ski resorts to warm-climate visitors.
Automatically show 'Flights from Chicago' or 'Hotels near LAX' based on visitor's detected location for immediate relevance.
Display testimonials from similar-sized companies or same industry to increase relevance and trust.