The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →ConversionWax Blog
Actionable insights to help you grow smarter, not just louder. We break down what actually moves the needle in e-commerce and digital marketing.
E-commerce conversion best practices
We’ve put together our top ecommerce conversion best practices. In this article, we share tips and strategies to boost your ecommerce conversions. Increase your revenue. And to create a more satisfying shopping experience.
How to increase your website sales
In this article, we’ll explore how to increase website sales. We look at the priority areas and share actionable tactics. From optimizing user experience to useful analytics, these tips will help you drive conversions. And could boost your bottom line!
Your ultimate Conversion Rate Optimization checklist
We’ve created the ultimate conversion rate optimization (CRO) checklist. This will help you meet your conversion goals. Our guide gives you advice and practical strategies that you can use to boost your conversion rates.
How to: complete a Conversion Rate Optimization audit
Here’s our step-by-step guide to conducting a full conversion rate optimization audit. It’s packed with actions, insights, and examples to help you.
An easy guide to ecommerce website optimization
To get you started, we’ve put together this easy guide to ecommerce website optimization. You’ll find an overview of website optimization and why it’s important. We also give you 10 strategies to help you improve your customer’s experience. And hopefully increase their spend!
Your guide to Conversion Rate Optimization best practices
This in-depth guide will walk you through strategies, tools and insights to help you optimize your website’s conversion rate.