The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →The Webflow Optimize Alternative That Works on Any Platform
Webflow Optimize is locked to Webflow Enterprise. If you want A/B testing and visual personalization that works on Shopify, WordPress, Webflow, or any other platform - without enterprise pricing - ConversionWax is the alternative.
Start Your Free 14-Day TrialWhy Teams Look for a Webflow Optimize Alternative
Webflow Optimize is a solid tool if you're already paying for Webflow Enterprise. But three things push teams to look elsewhere:
Platform lock-in. It only works on Webflow. If you have a Shopify store, a WordPress blog, or plan to migrate away from Webflow, your optimization tool comes with you only if it's platform-independent.
Enterprise pricing. Webflow Enterprise plans start at several thousand dollars per year. If your site doesn't need Enterprise features beyond Optimize, you're paying a premium for a testing tool.
Limited personalization. Webflow Optimize focuses on page-level A/B testing with AI. It doesn't offer geo-targeting, campaign scheduling, weather-based triggers, or visual asset swaps based on URL parameters.
What ConversionWax Offers Instead
Any platform. One script tag on Shopify, WordPress, Webflow, Squarespace, or custom builds. Manage all your sites from one dashboard.
Visual personalization. Swap images, banners, and videos based on visitor location, campaign source, time of day, or weather. Webflow Optimize doesn't do this.
Transparent pricing. $19/month (Starter), $99/month (Growth with A/B testing), $199/month (Professional). No enterprise sales process.
Campaign scheduling. Set promotions to go live and expire on specific dates. Automate your seasonal and holiday campaigns.
Frequently Asked Questions
Does ConversionWax work on Webflow sites?
Yes. Add the script to Webflow's custom code section. Works the same as any other platform.
Can ConversionWax do full page A/B tests?
ConversionWax A/B tests visual assets (images, banners, videos), not full page layouts. If you need to test entire page structures, Optimizely or VWO are better fits.
What does ConversionWax cost?
Starter is $19/month. Growth with A/B testing is $99/month. Professional is $199/month. Premier with unlimited pageviews is $299/month. See all plans.
Website personalization that works for marketing teams.
Geo-targeting, A/B testing, scheduling, and analytics - self-serve, no sales call, starting at $19/month.
Start Your Free 14-Day Trial