The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →
Virtual Tour Urgency by Time Zone
Promote 'Schedule a virtual tour today' during agent business hours in visitor's timezone, switch to '24/7 3D tours' during off-hours.
Neighborhood-Specific Listing Highlights
Detect visitor location and automatically highlight properties in their neighborhood or nearby areas for immediate local relevance.
Geographic Travel Insurance Urgency
Show travel insurance upsells more prominently to international travelers or those booking high-value trips from specific markets.
Local Event-Driven Hotel Promotions
Detect concerts, sports games, conferences in visitor's city and promote hotel packages near those events.
Last-Minute vs. Advance Booking Messaging
Show 'Book tonight, save 30%' urgency for same-week searches, 'Early bird: Book 60 days out' for advance planners.
Weather-Escape Destination Marketing
Promote warm beach destinations to visitors in cold climates during winter, ski resorts to warm-climate visitors.