The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →
The Growth Marketer’s Playbook for Black Friday Personalization (No Devs Needed)
Your generic Black Friday offers are killing your ROAS. Learn 5 powerful no-code Black Friday personalization strategies to convert more ad traffic and crush your Q4 goals.
E-commerce Personalization FAQ: Everything You Need to Know
Get quick answers to the most common questions about website personalization for e-commerce.
10 Proven Ways Personalization Boosts E-Commerce Conversion Rates
Discover 10 proven ways personalization increases e-commerce conversion rates, from higher AOV to lower bounce rates. Learn how to implement smart strategies that turn more visitors into buyers.
Best CRO Tools for Ecommerce in 2026: Cart, Heatmap, Personalization
Conversion Rate Optimization (CRO) is the lifeblood of every successful e-commerce business. With customer acquisition costs rising, relying solely on new traffic to increase revenue is no longer sustainable. Instead, improving on-site conversions provides a far more cost-effective way to maximize profit. By fine-tuning your online store's performance