The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →
Don't Lose 70% of Your Sales: A Guide to Device-Based Content for BFCM
Mobile shoppers dominate BFCM traffic, but generic content costs you sales. Learn 4 powerful device-based personalization strategies to boost mobile conversions and win more customers this Black Friday Cyber Monday.
3 Personalization Tweaks That Turn Black Friday Visitors into Loyal Customers
Turn Black Friday's flood of new visitors into loyal, repeat customers. Discover 3 simple e-commerce personalization tweaks using geotargeting, time-of-day messaging, and custom landing pages to boost sales and build lasting brand loyalty.
The Secret to Standing Out During BFCM: Smarter Website Experiences
Don't get lost in the BFCM noise. Discover how smarter, personalized website experiences can double your conversions. Learn 5 powerful tactics to stand out and turn clicks into loyal customers this Black Friday Cyber Monday.
The Psychology of Personalized Ecommerce: Lessons for Shopify Sellers
Boost your Shopify sales by understanding the psychology of personalized ecommerce. Learn 4 powerful lessons on relevance, trust, cognitive load, and timeliness to create a shopping experience customers love.
How Real-Time Website Personalization Can Boost Cyber Monday Conversions
Cyber Monday isn't just a day; it's a digital battlefield. Millions of shoppers are on a mission, hunting for the best deals with unprecedented speed and focus. In this high-stakes sprint, the brands that win aren’t just offering the biggest discounts, they're creating
Why One-Size-Fits-All Product Pages Are Killing Your Shopify Sales
Discover why generic Shopify product pages hurt your sales. Learn the psychology of personalization and how to create tailored e-commerce experiences that boost conversions and build brand loyalty.