The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →
How to Personalize Your Shopify Store Without Writing a Single Line of Code
Introduction In today’s hyper-competitive e-commerce landscape, personalization is no longer optional—it’s expected. Shoppers crave experiences tailored to their preferences, devices, locations, and behaviors. Brands that deliver on that expectation consistently outperform the rest. But here’s the good news: you don’t need to be a developer
Geo-Location Shipping Messaging: Cutoffs, Free Shipping & ETAs
Part of our Playbook series - Read the full Personalization Playbook Effort: Medium Time to results: 2-3 weeks Difficulty: Intermediate Best for: E-commerce, retail brands On this page Tactic Overview Why This Works Implementation Steps Real-World Example Key Metrics Common Pitfalls Quick Reference Try it now Build this in ConversionWax
Personalize Landing Images With UTM Parameters for Higher Conversions
Dynamically swap landing page hero images with UTM parameters. Boost CTR, cut bounce, and increase ROAS by matching ad creative to landing visuals.
Mobile Image Format Showdown
Test mobile-optimized images vs. non-optimized images and prove what actually lifts conversions.
Your Generic BFCM Countdown Timer Isn't Working. Here's What Does.
Stop using generic "Ends Soon!" banners. Learn how to use dynamic BFCM countdown timers based on time, location, and campaigns to create real urgency and boost sales.
Why Your Cyber Monday Sale is Being Ignored (And How Geo-Targeting Can Fix It)
Tired of generic Cyber Monday sales? Discover how location-specific deals and geo-targeting can dramatically boost your click-through rates. Learn 3 actionable tips.