The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →ConversionWax Blog
Actionable insights to help you grow smarter, not just louder. We break down what actually moves the needle in e-commerce and digital marketing.
Customized targeting - boosting conversions with precision marketing
This article will explore the key strategies and benefits of customized targeting, and how online businesses can leverage it to create meaningful connections with their audience.
CRO on-page optimization
In this article, we’ll explore effective CRO on-page optimization strategies, discuss how these tactics impact user experience, and highlight actionable steps you can take to improve your website’s performance.
How to optimize images for your website
In this guide, we’ll walk through best practices and techniques for how to optimize images for web to improve loading speed, SEO rankings, and conversion rates, ultimately creating a seamless user experience.
How to optimize your landing page for lead generation
In this article, we’ll explore the key strategies on how to optimize a landing page for lead generation, focusing on improving user experience, maximizing conversion rates, and achieving your marketing goals.
Product page SEO best practices
In this article we explore the essential strategies you can adopt to enhance the SEO performance of your product pages, ensuring they rank well on search engine results pages (SERPs) and convert visitors into customers.
8 Types of Website Personalization (With Examples)
From content recommendations to dynamic calls-to-action, personalized website experiences allow businesses to cater to individual preferences, improve engagement, and ultimately increase conversions.