The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →ConversionWax Blog
Actionable insights to help you grow smarter, not just louder. We break down what actually moves the needle in e-commerce and digital marketing.
Content Personalization Strategy: A Step-by-Step Plan
Your Content Personalization Strategy Starts With What You Already Have Most teams skip straight to buying tools when they decide to personalize. They end up with expensive software and no plan for what to show to whom. A content personalization strategy works the other way around - you start with
Content Personalization for Ecommerce: A Practical Guide
Content Personalization for Ecommerce Starts With What Visitors See Every visitor to your store sees the same hero image, the same product photography, the same banner. That is a problem when your traffic comes from paid campaigns across five markets, three device types, and two seasons happening simultaneously in different
Email vs Website Content Personalization: Where to Focus
Email vs Website Content Personalization: Two Channels, Different Rules Email personalization and website personalization solve the same problem from opposite directions. Email reaches out to people you already know. Your website responds to people who show up - known or not. Most teams over-invest in one and ignore the other,
Content Personalization Tools: 8 Picks for 2026
Most marketing teams run the same website and the same emails for every visitor. The ones that don't - the ones using content personalization tools - consistently see higher engagement and better conversion rates. This guide breaks down the tools that actually make personalization work, organized by what
Best CRO Tools 2026: 10 Conversion Rate Optimization Platforms Ranked
A ranked guide to the best conversion rate optimization tools in 2026, covering no-code personalization platforms, A/B testing software, and behavioral analytics tools for marketing teams of every size.
Measuring Geotargeting ROI: What to Track
Measure geotargeting ROI: clicks, renders, page loads per banner. A/B test geo-targeted vs default content. Revenue math with concrete examples.
