The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →ConversionWax vs Folloze: Honest Comparison (Pricing, Features, Fit)
ConversionWax vs Folloze: Honest Comparison (Pricing, Features, Fit)
Folloze is an AI marketing workspace for B2B account-based marketing teams. ConversionWax is a website personalization platform for marketing and e-commerce. Same word "personalization", very different jobs.
Start Your Free 14-Day TrialNo credit card required · Full features during trial
500+ e-commerce and SaaS teams trust ConversionWax.
Quick verdict
- On positioning. Folloze is an AI marketing workspace for B2B ABM teams. ConversionWax is a website personalization platform for marketing and e-commerce teams.
- On pricing model. Folloze is sales-led with custom annual contracts. Vendr puts the median at $59,088/year. ConversionWax is self-serve from $99/month with public pricing and pageview-based add-ons.
- On output type. Folloze generates microsites, deal rooms, sales decks, and AI-drafted content for named accounts. ConversionWax personalizes banners, overlays, and visuals on your existing site by geography, URL, UTM, and schedule.
- On free trial. Folloze is demo-only. ConversionWax has a 14-day free trial, no credit card.
- Choose Folloze if you run B2B ABM with a defined account list and need to spin up account-specific microsites at scale. Choose ConversionWax if you need geo-targeting, A/B testing, and scheduled banner campaigns on your existing website.
Two different problems
Folloze is built for B2B revenue teams running account-based marketing programs. Its three AI agents (Campaign, Activation, Insight) generate microsites, ads, emails, and video for specific named accounts, then deliver that content based on buyer behavior and report back on engagement. If your team has a target list of 200 accounts and needs the experience to feel custom for each, Folloze is built for that.
ConversionWax is built for marketing and e-commerce teams personalizing the website at scale, not for individual accounts but for audience segments defined by location, URL, or campaign source. You build a banner, run an A/B test, schedule it, and track clicks and conversions by device.
If you are doing ABM for B2B sales, look at Folloze. If you are personalizing website content for visitor segments at scale, ConversionWax fits.
Who Folloze is built for. Who ConversionWax is built for.
Folloze is built for
- Mid-market and enterprise B2B teams running ABM programs
- Demand gen and event marketing teams who need on-brand microsites at scale
- Companies with defined target account lists and $50K+ ACVs
- Teams paired with a CRM and intent data stack
- Marketers who need AI-generated assets (microsites, decks, video) tied to account context
ConversionWax is built for
- Marketing and e-commerce teams personalizing inbound traffic on the existing site
- Self-serve buyers without an enrichment or intent data stack
- Teams running geo-targeted campaigns, A/B tests, and scheduled banners
- Shopify, WordPress, Webflow, and custom-site operators
- Anyone who needs to launch a campaign today, not after a sales cycle
Why teams land at ConversionWax instead of Folloze
1. Different traffic, different problem
Folloze personalizes for named accounts on dedicated microsites. ConversionWax personalizes for visitor segments on your existing pages. If your traffic is anonymous-by-default e-commerce or mid-funnel inbound where the visitor has no company identity yet, Folloze's account-based model is not built for that signal. ConversionWax is.
2. Self-serve vs sales-led
Folloze is sold via custom annual contracts with no public pricing or self-serve trial. ConversionWax has a 14-day free trial with full feature access, no credit card required, and transparent pricing starting at $99/month. Buyers who want to test before committing can do that today.
3. Scope of work
Folloze generates entire microsites, decks, emails, and videos through its three AI agents. That breadth is its strength for ABM but operational overkill if your need is "swap the hero image for visitors from the UK on Black Friday." ConversionWax does the second job in two clicks. GetFPV runs UK pricing on UK traffic and US pricing on US traffic from one homepage and saw a 23% lift in conversion the first month.
4. Pricing math at the SMB end
Folloze's smallest published deployment (5-15 boards, per Vendr) typically runs $20,000-$40,000/year. ConversionWax's $99/month plan covers 250,000 pageviews and add-ons scale by tier. For an SMB or mid-market marketing team without an ABM program, that is one or two zeros lower.
Folloze pricing vs ConversionWax pricing
Folloze does not publish pricing. Vendr aggregates anonymized contract data with the median annual deal at $59,088 and a range from $34,979 to $107,306. Tier guidance by deployment size:
Multi-year commitments typically yield 15-30% discounts; competitive evaluation can yield 20-30% off initial quotes (Vendr). Renewal price escalation runs 5-15% annually for contracts that do not lock renewal pricing.
Feature comparison: ConversionWax vs Folloze
When Folloze is the right choice
- You run a defined account-based marketing program. If your team works from a target list of 200-500 named accounts and the goal is to spin up branded microsites, deal rooms, and AI-drafted assets per account, Folloze is built for exactly that workflow.
- You have $40,000+ in annual budget for the personalization line item. Folloze's smallest published deployment runs $20K-$40K (5-15 boards). The math works only when ABM is the primary go-to-market motion and ACVs justify the spend.
- You need AI-generated content, not just personalization rules. Folloze's Campaign Agent generates microsites, ads, emails, and video from prompts. ConversionWax personalizes existing assets through targeting rules. Different output, different job.
- You have a marketing ops or RevOps headcount to run it. Like other ABM platforms, Folloze rewards operator attention. Account list curation, intent integration, and content variant production all need someone full-time.
What ConversionWax customers are saying
"23% lift in conversion rates within the first month."
GetFPV
E-commerce / Hobby Tech
"10+ hours saved during Black Friday. Campaigns ran automatically."
Summit Outdoor Gear
E-commerce
+28% average conversion lift · 500+ teams · No enterprise contract required
Frequently asked questions about Folloze and ConversionWax
How much does Folloze cost?
Folloze does not publish pricing. Vendr puts the median annual contract at $59,088, with a range from $34,979 to $107,306. Tier guidance: small deployments (5-15 boards) $20K-$40K/year, mid-market (15-50 boards) $40K-$100K/year, enterprise (50+ boards) $100K-$250K+/year. Annual contracts are standard. Multi-year terms typically yield 15-30% off list pricing.
Are Folloze and ConversionWax direct competitors?
Not directly. Folloze is a B2B ABM platform that builds microsites and content for named accounts. ConversionWax is a website personalization platform for marketing and e-commerce teams. They share the word "personalization" but solve different problems with different inputs and outputs. The right comparison depends on whether you need account-based microsite generation or visitor-segment website personalization.
Does Folloze work for e-commerce or D2C teams?
Folloze is not built for e-commerce. Its targeting model identifies accounts by company name and intent signal, which doesn't apply to anonymous shopper traffic. For e-commerce personalization (geo-targeted hero images, scheduled banners, A/B testing on existing pages), ConversionWax fits the use case at a fraction of Folloze's spend.
Folloze vs Mutiny: which one wins?
Both target B2B ABM. Folloze leans toward microsite and content generation through its three AI agents. Mutiny leans toward inline page personalization driven by Clearbit or 6sense data. Pricing is similar (Folloze median $59,088/year, Mutiny median $37,800/year per Vendr, before enrichment). The choice usually depends on whether your team's bottleneck is content production (Folloze) or page-level personalization on existing assets (Mutiny). Neither is the right tool for marketing or e-commerce traffic personalization — that is a different category.
Does ConversionWax do anything Folloze does?
A small overlap: both let you personalize visual content. The mechanism is different. Folloze generates new microsites and decks tied to account context. ConversionWax personalizes the experience on your existing pages by geography, URL, UTM, time, and schedule. If your need is "AI-draft a landing page for ServiceNow", Folloze. If it is "show UK pricing to UK visitors and US pricing to US visitors", ConversionWax.
What does the ConversionWax free trial include?
14 days, full feature access on your selected plan, no credit card required. Build banners, run A/B tests, set geo-targeting rules, check analytics. If you do not add a payment method, the trial auto-cancels. Start here →
Website personalization that works for marketing teams.
Geo-targeting, A/B testing, scheduling, analytics. Self-serve from $99/month + pageview add-ons. No sales call.
Start Your Free 14-Day Trial