The complete guide
Website Personalization
What it is, why it works, and where to start.
Learn
Use Cases
How teams use ConversionWax
Guides
Step-by-step setup and strategy
Content Personalization Guide
How to personalize your website
Playbook
Proven plays for every industry
Compare
How we stack up against others
Blog
Personalization tips and platform updates
Help Center
Docs, setup guides, and support
Featured playbook
Ecommerce Personalization Playbook
Geo-targeted offers, BFCM windows, device-specific layouts - copy-paste plays that run themselves.
Optimized Images
Auto-resize for any device
Video Support
Personalized video content
Scheduled Updates
Time-based content automation
By role
Ecommerce Operators
Geo-offers, BFCM, device layouts
Growth Marketers
Campaign pages, UTM matching, A/B
Digital Agencies
Multi-site, version control, team access
New in the platform
AI Image Generation
Generate campaign visuals from a prompt. Saves to your asset library.
Learn more →Real-time personalization hub
Real-Time Website Personalization
One embed across every platform. Geo, UTM, viewport, and schedule rules render in milliseconds.
Platforms
WordPress
Plugin · WordPress.org
Shopify
Real-time personalization
Adobe Commerce
Plugin · Magento personalization
Contentful
Headless CMS personalization
Joomla
Real-time personalization
Sanity
Headless CMS personalization
Native plugins
On WordPress.org
ConversionWax for WordPress
Official plugin: shortcode-based banners, A/B testing, and AI image generation. Defer-loaded, Core Web Vitals friendly.
Get the plugin →Help docs
ConversionWax for Adobe Commerce
Plugin for Adobe Commerce and Magento Open Source. Setup guide and configuration steps.
Read the docs →Asset imports
Just released
Canva → ConversionWax
Import banner designs and hero images from Canva directly into your ConversionWax asset library. Skip the export-upload cycle.
See how it works →Anywhere else
One embed code
If your site can accept a script, ConversionWax works on it. WooCommerce, Webflow, BigCommerce, Squarespace, custom builds.
See setup →Team Access for Client Work
The Play
Agencies have account managers, designers, and freelancers - each working on different clients. Giving everyone access to everything is a liability. Someone edits the wrong site, a freelancer sees data they should not see, a junior team member publishes a draft.
ConversionWax offers per-website access control with four role levels. Assign each team member to only the client sites they work on. The Members table shows a "Websites" column with access counts so you can audit permissions at a glance.
How to Run It
Invite your team members
Send email invitations from the team management page. Choose a role (Admin, Editor, or Viewer) and assign website access during the invite.
Scope access per client
Give account managers Editor access to their client sites. Give the creative team access only to sites they are building for. Use Viewer for reporting-only stakeholders.
Update access as projects change
When a freelancer finishes a project, revoke their website access. When a new client comes on, grant the relevant team members access. All from the Manage Access panel.
Why It Works
Per-website access means no one touches a client site they should not be on. The Members table gives agency owners full visibility into who has access to what. Unlimited team members on Growth and above.